Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. The existence of these surprise conversions may alter your impressions of performance.

Conversation 198

Conversation Facebook Metrics Eventful 198

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

Conversation 197

Conversation Facebook URL Report 197

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m talking about Meta’s own conversion event data not matching up. Custom conversion mapped to that standard or custom event 3. Browser vs. API Event Deduplication. It’s not.

Eventful 145

Eventful Conversation Report API 145

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

Bill Hartzer

APRIL 17, 2024

Diverse Topics : With a broad selection of topics, users can navigate conversations from casual icebreakers to more passionate exchanges, depending on the relationship stage. User-Friendly Design : The interface allows for quick access to suitable replies, making it easy to keep conversations flowing smoothly.

Conversation 86

Conversation Sentiment Mobile Engineering 86

Bill Hartzer

FEBRUARY 15, 2024

In a digital landscape often fraught with division and discord, a beacon of hope emerges: Hedgehog , a groundbreaking platform poised to reshape the way we engage with news and each other online. At the foundational level are the “Viewers,” providing an entry point for users eager to consume news and engage with community posts.

Conversation 94

Conversation Platform Meeting Construction 94

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? Paid TikTok Ads Can Drive Traffic Efficiently Paid TikTok ads open up more possibilities for driving traffic and conversions. Entertaining branded content that gets users engaging with your brand builds that important foundation.

Conversation 110

Conversation Marketing API Analytics 110

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Engagement 103

Engagement Tips Loyalty Metrics 103

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

Campaign 147

Campaign Conversation Instagram Metrics 147

Janet Fouts

NOVEMBER 5, 2021

In our disconnected world, it’s harder than ever to have a conversation that allows participants to truly understand each others’ perspectives. So how do we learn to have these transformational conversations? Especially if we are not seeing each other eye to eye. I recommend you start by reading Toi B. About Toi.

Conversation 140

Conversation Discount eBook Collaboration 140

Social Media Strategies Summit

DECEMBER 22, 2022

Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. With that in mind, we’ve rounded up ten tips and strategies to boost engagement for government on social media. Treat Social Media As a Two-Way Conversation.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Jon Loomer

JANUARY 20, 2020

It’s very effective at reaching a hot and engaged audience that is likely to provide results. Since I previously created a Custom Conversion for a Beyond the Boost purchase, I could select to add those purchases to my report. If all of my conversions were view-through, you may have less confidence in these results.

Examples 205

Examples Conversation CPM Campaign 205

Social Media Today

FEBRUARY 24, 2022

There's a new way to engage in Clubhouse rooms.

Engagement 172

Engagement Conversation 172

Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. What type of content do they like to engage with?

Hashtag 88

Hashtag Instagram Engagement Brands 88

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

Organization 211

Organization Conversation Facebook Metrics 211

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. The videos can be up to 5 minutes in length, giving you ample time to share engaging content with your audience. But what really sets Threads apart is its tools for enabling positive, productive conversations. But that’s not all.

Conversation 91

Conversation B2B Community building Instagram 91

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement? What is YouTube engagement?

YouTube 97

YouTube Engagement Metrics Analytics 97

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 88

Conversation Video Tips Embedding 88

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. But we got you.

Industry 125

Industry Engagement HootSuite Analytics 125

Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands.

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

Conversation 195

Conversation Facebook URL Report 195

Social Media Today

JANUARY 31, 2024

The option will provide insight into conversions a day after ad exposure.

Engagement 190

Engagement Video Conversation 190

Oktopost

JANUARY 31, 2024

For some, engagement metrics such as likes, shares, and comments might be paramount, reflecting a focus on building brand awareness and community engagement. When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line.

ROI 62

ROI Engagement Metrics How To 62

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. You can create audiences based on the following types of engagement: Everyone who engaged with your Page.

Engagement 190

Engagement Facebook Sample Samples 190

Waxing UnLyrical

JUNE 2, 2014

“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Increase Your Social Engagement. How does your business spark conversations?

Conversation 205

Conversation Exercises Small Business Consultant 205

Ignite Social Media

FEBRUARY 17, 2020

The way conversations work on Twitter is about to change. Users will soon notice a new option for controlling the number of conversation participants on the compose screen: Global (anyone can reply), Group (people the user follows and mentions), Panel (people specifically mentioned in the tweet), and Statement (no replies).

Conversation 144

Conversation Lurker Brands Groups 144

Direct Marketing Observations

JANUARY 12, 2018

How “good” are you at social media engagement? If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. A big key for me going forward, however, would be how well do you engage? What if they don’t engage? Do they engage?

B2B 276

B2B Influencer Conversation Social Media 276

Social Media Network Marketing

MARCH 3, 2024

In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Let's dive in and discover how to create a vibrant and engaged community on the world's favorite visual platform. ?

Communities 56

Communities Engagement Instagram Hashtag 56

Pam Hughes

NOVEMBER 1, 2021

Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? Concentrate on engagement. The easiest way to generate engagement on social media is by creating content that provokes a response. You can apply this concept to social media conversion.

Conversation 107

Conversation Social Media Social Media Management Team 107

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Social Media Today

JANUARY 31, 2024

The option will provide insight into conversions a day after ad exposure.

Engagement 166

Engagement Video Conversation 166

Social Media Today

AUGUST 17, 2021

The option would provide another way to manage your tweet mentions, and avoid negative interactions.

Conversation 218

Conversation Platform Engagement Twitter 218

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. Invite speakers.

Conversation 133

Conversation Twitter Hosting Upcoming 133

Social Media Today

JANUARY 30, 2020

Google is working on the next generation of chatbots which would actually be able to hold a genuine, responsive conversation.

Conversation 148

Conversation Google Engagement 148

Oktopost

DECEMBER 19, 2023

Oktopost’s X (Twitter) Threads enables you to seamlessly weave together a sequence of X Posts right from our Post Console, as well as schedule your Threads across the Publishing calendar, and measure their impact on your overall social engagement goals.

Engagement 69

Engagement Case Study Overview B2B 69