Facebook Lead Ads Gated Content: Download a File Directly From a Form
Jon Loomer
SEPTEMBER 26, 2022
This is a potentially big and useful update for marketers. Once the user completes the form, they can immediately download the file without leaving. If using ODAX, use the Leads objective and choose the “Instant Forms” conversion location from the ad set. What is Gated Content? From the ad level, create a new form.
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