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#HashThis

Social Media Marketing

And if you're inventing one, it's a great place to document what it means so that others can discover it. But by using the search function within Twitter - available on twitter.com as well as search.twitter.com and within a number of third party apps - you'll begin to be opened up to wider and more varied conversations.

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Why We Still Love Twitter

Likeable

But this post isn’t about dwelling on already well-documented areas of improvement—areas which, if we’re honest, tend to exist across platforms. To a certain extent, brands used to be able to establish a broad social tone of voice, and be confident that a generally casual, conversational style would carry across platforms with ease.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

Delight your customers and improve conversion rates. How to drive higher TikTok conversion rates for your business. Boom: conversion rates through the roof! Choose a chatbot that uses conversational AI , like Heyday , to help boost sales once potential customers go from TikTok to your website.

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Managing your mental health while working in social media

Sprout Social

And there’s no greater feeling than seeing a Tweet you published take off and resonate with thousands of people online, or knowing you came up with a trending meme. I'm never ready to read a post from someone with suicidal ideation when I'm reviewing online conversation (today, Reddit). save me, cognitive dissonance [link].

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Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

You can also use listening data to pinpoint where in the world conversations around your game are taking place. Within the Sprout listening tool, you can segment social conversations into themes to identify what other interests your target audience may have. of their total player pool. Strengthen community engagement.

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How POTUS and XJapan Dominated Social Media at SXSW

Convince & Convert

From March 11 to March 13, Obama dominated SXSW conversation on Twitter, with the top five most popular tweets either coming from the President, or discussing him: Furthermore, President Obama held the two top spots among SXSW influencers: POTUS aside, who else was dominating SXSW Interactive talk? Spooky, right? Surprise Sets.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. And for sales, think about increasing leads and lead conversion. Conversion rate. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And content is the key to reaching them.

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