Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Sparking controversy has always been a tried and true tactic to increase readership and conversation. I can't speak for Erik, but perhaps articles like the Boeing example are one of those.

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Review Case Study Postrank Study 209

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

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Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Am I integrating offline marketing with my social profiles? Do your updates request for conversations?

Questions 277

Questions Social Media How To Postrank 277

Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. Utilizing Twitter for conversations and information – how to get more out of Twitter.

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Resources SEO GPL Mashup 129