The Way of the Web

AUGUST 19, 2010

Web Strategy Wikinomics Rankings ← Thoughts on UK magazine ABC figures… Making some real world changes… → Influence and Empire Avenue August 19th, 2010 · View Comments The quest to measure and monitor online influence is one that is enticing a lot of companies and individuals. Will it work?

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Mindjumpers

AUGUST 27, 2010

Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. SMM tools assist in linking the most suitable content pages along with their influence level taken into consideration. Like Mindjumpers, he is associated with Social Marketing Forum.

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Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. SMM tools assist in linking the most suitable content pages along with their influence level taken into consideration. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Adam Cohen

JULY 12, 2010

How is our market share today vs. a year ago, and how will a new program help influence that? blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Josh S Peters

SEPTEMBER 16, 2009

More traffic, more influence, etc and path of least resistance to help you get there. Do Less (940) Learn how to be pickier about what you do and who you do it for so you can enjoy more of your life. Everyone Is An Expert (802) This book is for anyone who wants more. partyaficionado Great Resource Tweeps!

eBook 273

eBook Lijit Widget List 273

Justin Levy

JULY 1, 2010

During the Discovery phase the brand lets go of the conversation and hands it to the community. They will influence the buying decision more than any form of traditional media. During this phase customers seek out what is commonly referred to as word-of-mouth. Not literally, but figuratively. Let’s use the iPod as an example.

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Retail Fashion RSS Advertising 191

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Commenting, posting blogs and inviting conversation allow customers to connect with you and your brand. What motivates them?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

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Social Media Influencer MySpace Consultant 229

Social Media Network Marketing

AUGUST 19, 2010

The various points of influence are: Traditional/mainstream websites. Our primary goal when developing a social marketing strategy should be to establish conversation parameters. People visit social networking sites because they want to have conversations that dont involve sales pitches. Professional networks like LinkedIn.

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Reputation Social Media Xanga Microblogging 87

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

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Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Reply Cijo Abraham Mani October 7, 2010 at 11:15 am I like your point about Social Media Advertising.

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Brands Handbook MySpace Construction 236

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. But seriously, THANK YOU.

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Disqus Social CRM Patterns Consultant 109

Social Media Network Marketing

AUGUST 8, 2010

All sites may not cater and may not lend themselves to all types of brand personality influence. You can join and share your views and participate in the Social Media conversations on any of the sites with me. It is as good as reaching customers at the wrong time in a wrong way.

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Social Media Reputation Widget Disqus 78

Jeff Esposito

SEPTEMBER 20, 2010

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. The writing style is very conversational and Yoda-like with a hint of sarcasm. Fast forward six months later and I just wrapped up the book.

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Review Video Creative Commons Disqus 34

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

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Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? That’s feedback.

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Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. At this point, we should give up the navel-gazing debates on which are the most appropriate acronyms, and focus on solutions that allow us to start conversations in social media.

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Techipedia: Tamar Weinberg

JANUARY 19, 2010

It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day! Could I add one to your list? Even better it can be measured.

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Social Media Yahoo Discount Training 164

Convince & Convert

JULY 5, 2010

fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I’ll be back in a couple weeks. link] Katie Van Domelen Check out the line-up on Convince & Convert – [link] should be great & I'm excited to be a part of it. Thanks @jaybaer! #fb Im Jay Baer.

Community building 116

Community building Social CRM Consultant Posterous 116

Jeff Esposito

AUGUST 13, 2010

Please Repeat: Influence is not Popularity – Just when you though all of the mockeries of the Fast Co Influencer project were done and gone, Brian Solis hits us with this piece. Unlike many of the other pieces beating the dead horse, this one goes into the science of influence and sharing content. Who “owns” social media?

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CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

JULY 19, 2010

This video offers some views from two people who I became friends with offline after having tons of varying conversations online. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Do you see benefits of meeting people in real life or do you keep Web and physical friends in different buckets?

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Meeting Alltop Creative Commons Disqus 30

Josh S Peters

OCTOBER 20, 2009

While the side more concerned with awareness and building brand affinity shout “You can’t put a dollar sign on a conversation&#. Reach, impact, influence, etc don't really do a fair job. Once side who seems to only think Social Media should be used for making money have the battle cry of “ROI or Die&#.

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ROI Social Media Metrics Loyalty 161

Justin Levy

JULY 14, 2009

Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. The post is being simultaneously published across more than 100 blogs.

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Social Media MySpace Widget Flickr 100

Jeff Esposito

AUGUST 9, 2010

The previously mentioned wide receiver combo in Cincinnati dominated the social conversation and helped drive the Bengals to a league-leading 45 percent of the overall conversation. Both I would normally put in the converse columns. As a devout Ravens fan, I think the conversation has leaned negative because we are nit-picking.

Training 38

Training Sentiment Team Creative Commons 38

Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. If you are going to take a similar approach, track the number of entrants, tweets, shares, new fans/followers and conversions on the site. link] #Socialmedia [.] Unported License.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

JULY 23, 2010

I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and am happy to say that I will officially have my wife back full-time after she takes the bar next week. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Unported License.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

AUGUST 20, 2010

of all US online ad spending to go toward social networks this year – While this number is big, I wonder if the added spend will see companies pay less attention to the conversation and more to the dollars and cents. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Unported License.

Creative Commons 31

Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Josh S Peters

SEPTEMBER 18, 2009

GAP campaign info (quotes are from the article) Goal: “We were really looking to reach out to fashionistas and influence audiences and even skeptics of The Gap to start a conversation about how Gap has built this line of denim from the ground up,&# she said. People love exclusivity, it makes us feel special.

ROI 100

ROI CPA Campaign Buy 100

Jeff Esposito

JULY 6, 2010

This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ). blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? This post was mentioned on Twitter by Social Media Insider.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. His self-deprecation adds a hilarious, warm tone throughout. For readers that consume material in bits and pieces, this format is ideal.

Review 115

Review Social Media Social CRM Consultant 115

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Have a great weekend and enjoy this week’s edition of Five for Friday.

Creative Commons 24

Creative Commons Disqus News Comments 24

Convince & Convert

JULY 14, 2010

At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”. al definitely should influence strategy though. al definitely should influence strategy though.

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Social Media Strategy Metrics Organization 134

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 20, 2010

Sure, digital magic tricks still influence results and always will, but they can no longer do so alone, and the only sure-fire way to win is to supply great content to meet demand. Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time.

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Social Media Strategy Consultant Blogger 139

agora pulse

JANUARY 25, 2021

Responding to comments under articles using tools like Disqus, IntenseDebate, and Viafoura. Building relationships with forums, micro-influencers, and third-party sites. With pages and groups to manage, brands began to understand that conversations were happening online that they needed to be a part of. Initiate conversations.

Communities 112

Communities Forums Disqus Social Media Management 112