Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand.

Policies 186

Policies Education Social Media Marketing 186

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 18, 2010

Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. In every industry, there are existing conversations going on. It tells you what they like …and what they don’t like.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Every industry can benefit from social media. To determine returns, we’re forced to think in industries. High Return Industries These industries tend to see high returns in social media marketing, quickly.

Social Media 164

Social Media Yahoo Discount Training 164

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

He also posts on their blog where he focusses on covering new hardware releases in the print industry. Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Photos by Shutterstock.

Brands 236

Brands Handbook MySpace Construction 236

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Jeff Esposito

JULY 22, 2010

My near 10 years in the public relations industry has taught me a lot. Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). However I wanted to share to readers of this site who may have missed it. Unported License.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? That’s feedback.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. His self-deprecation adds a hilarious, warm tone throughout. For readers that consume material in bits and pieces, this format is ideal.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. We have focused on relevant followers, in our industry by and large. Im Jay Baer.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Techipedia: Tamar Weinberg

MARCH 12, 2009

If you are not tapping into the online message boards for your own industry or niche, you’re not doing a thorough job at monitoring the successes or failures of your product. You are missing out on tremendous opportunity for growth and performance of competitive analysis.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

FEBRUARY 9, 2010

conversation, don’t you think? This article argues that instead of solving our toughest problems through brainstorming or consulting with experts, we should start looking for analogues outside our industry because someone (or some thing) has probably already solved our problem. .&# This year, Gov 2.0 events like Gov 2.0

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Convince & Convert

JULY 14, 2010

At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”. al definitely should influence strategy though. al definitely should influence strategy though.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How hard will it be to filter?

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# In every business niche the smart people are reaching out to influencers to try and carve out a special place in their heart/blog. They set the trends for the industry. and still have nothing to show for it.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

OCTOBER 6, 2008

This is the team that I lead, and I can tell you that my background in communications has heavily influenced my team’s approach to social media. JE I hope this post was in direct relation to our conversation on friday, punk. haha JE I hope this post was in direct relation to our conversation on friday, punk.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t matter what industry you’re in. Your company needs to be part of that conversation. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Your customers and prospects are talking about you online. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. It’s this focus on “media&# rather than “social&# that could doom this industry eventually.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the influencers? Check it out!

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation.

Social Media 128

Social Media Strategy Influencer Case Study 128

Social Media Strategery

OCTOBER 27, 2009

If you comment on someone else’s blog and they reply to you, continue in the conversation. You have to take part in the conversation if you ever hope to influence it. Be able to have an entire conversation with someone and connect with them as a person. All other industry reference for social media is “Web 2.0.”

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Convince & Convert

AUGUST 18, 2010

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. And at the execution level, it’s an important distinction. Im Jay Baer.

Social Media 117

Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Social Media Strategery

JANUARY 10, 2009

Because inevitably, the next level brings more pay, more power, more respect, and more influence. Social media gives employees an unprecedented ability to use their voice to gain credibility, influence, and power within the organization – for better or for worse. Conventional industries require such transparency.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. What colors tend to influence rooms? Painting business? Im Jay Baer.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember however, that many factors influence popularity at the individual content piece level. .&# Not found. Look under “E&# for “eye glasses.&# Im Jay Baer.

Brands 143

Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

MARCH 31, 2015

One noteworthy piece of advice: the best content marketers “market their marketing” though social channel, promotional tactics, collaboration with other internal teams, and tapping into “paid media such as Outbrain , Disqus , Taboola , and other types of promotional services.” Two Guides to Generating Blog Topic Ideas.

Tips 100

Tips Statistics Hubspot Resources 100

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. Therefore, instead of using social news outlets, the Blog Profits Blueprint program became successful because multiple influencers promoted it, including Problogger Darren Rowse.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

AUGUST 26, 2010

Conversation Driver Analysis – Examination of words, phrases, themes Location Analysis – Where conversations about you are occurring in the “real&# world People Analysis – Who’s talking about you? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

To know people in my industry, but to talk about real life, humorous stuff 2. To know other interesting people outside of my industry who share interesting details about themselves 3. You talk about other things around the people you want to influence. You only need to use it when you want to have lengthier conversations.

Twitter 205

Twitter Sports Microblogging HootSuite 205