Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

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Brand Monitoring Tools HootSuite Brands 98

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. In the future, we strive to drive unparalleled performance to maximize return on investment (ROI) and attract, retain, and develop top talent. This will match ad capabilities for Facebook, Instagram, and LinkedIn. Request a Demo.

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Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Use it to reply to private messages and comments on Facebook, Instagram, Twitter and more. Want to go deeper?

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Hootsuite

APRIL 25, 2023

While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Fake accounts on social media posed as Australian Tax Office (ATO) workers and responded to conversations where people were asking questions about the ATO.

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Social Media Brands Tips HootSuite 88

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. This provides additional context on these conversations and is especially useful if you use chatbots.

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HootSuite Insurance Hubspot Sharepoint 96

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. A complete look at social ROI and spend. Agency life, simplified. What’s next.

Strategy 97

Strategy Aggregator Overview ROI 97

Sprout Social

OCTOBER 4, 2021

Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. Sprout’s Competitor Reports allow you to monitor your competitor’s performance across Facebook, Instagram and Twitter. are mentioned in larger conversations. Assess performance by network.

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Data Metrics Sentiment Analytics 124

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. Product demo.

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Social Media Video Company Content 246

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

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Buy Video How To Template 117

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it.

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Tips Authentication LinkedIn Groups 133

Convince & Convert

MARCH 19, 2018

For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Many marketers fixate their advertising efforts on Instagram and Facebook. Repurposing content from Facebook to other platforms (e.g., Serve messaging that encourages a purchase, demo, or consultation.

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Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important.

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Social Media Marketing Newsletter URL 97

Keyhole.co

OCTOBER 24, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Book A Free Demo. You can even download and share them as reports for marketing ROI overview. Get started for free here.

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Metrics Analytics Analysis Hashtag 52

Razor Social

FEBRUARY 19, 2018

Publishers started to see dramatic drops in organic reach and engagements, especially on Facebook. Right now Facebook is getting all the attention for the decline in organic reach on the platform – some are even calling the latest changes to the news feed “ Facebook Zero.”. Schedule a demo. It’s not scalable.

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Hootsuite

AUGUST 2, 2022

With these in place, you’ll be able to measure your progress, successes, and return on investment (ROI). If you’re on Facebook , Instagram , or Shopify , you should consider working one into your overall digital strategy. Get a Free a Heyday Demo. Turn customer service conversations into sales with Heyday. Measurable.

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Template Templates Strategy HootSuite 77

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. The tool helps you manage your social media accounts with the help of market insights.

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Pixlee

NOVEMBER 19, 2020

For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. With social media, it’s difficult to reach a specific ROI, especially when algorithm changes limit the organic reach of posts to just 6% of your audience.

Social Media 52

Social Media UGC ROI Newsletter 52

Hootsuite

MARCH 8, 2022

Most of them are free, although paid shopping ads can boost your results even further with an average 300% conversion increase ! Plus, as Facebook continues to develop the metaverse , interest in AR and virtual reality (VR) tools will increase even more. Access advanced conversion tracking analytics. Product Pins.

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Features Price Buy Campaign 114

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. After all, what works best on Instagram might not be prime for Facebook or Twitter. Fans beget more fans.

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Strategy Brands Hubspot Survey 131

Sprout Social

MARCH 21, 2017

Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. Think of what occurs when you first discover a new Facebook page.

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Social Media Marketing How To Metrics 105

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

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ROI Social Media Tools HootSuite 145

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Campaign ROI: It shows the amount of value you generate from your social media efforts.

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Analytics Social Media ROI Metrics 52

Pixlee

JANUARY 23, 2018

Facebook Updates. A Facebook algorithm change that favors content from friends and family over posts from publishers will be a powerful boost for influencers. Proving ROI. Figuring out the ROI of influencer marketing programs remains a top challenge this year. and have established themselves as authorities.

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Hootsuite

OCTOBER 28, 2019

Conversion metrics. Conversion : these metrics demonstrate the effectiveness of your social engagement. Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Facebook and Twitter, for example, typically have lower engagement rates (e.g., Conversion metrics.

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Metrics Social Media CPM CPC 112

Hootsuite

JULY 2, 2019

Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. Once the campaign has wrapped up, summarize your results in a report that demonstrates social media return on investment (ROI). Amplify also integrates with Workplace by Facebook.

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Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Nearly three-quarters (73%) of teens say that Instagram is the best way to reach them about new brands or products — only 12% cite Facebook as the best way.

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Statistics Social Media Marketing Instagram 67

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? Listen in on conversations about your brand.

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Strategy Brands Facebook How To 100

Hootsuite

MAY 16, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. What is social media reputation management?

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Reputation Social Media HootSuite Sentiment 108

Hootsuite

JULY 20, 2023

Facebook Page analytics report in the Hootsuite dashboard. Understand your ROI Investing in social media campaigns requires careful evaluation of their effectiveness. If a Facebook ad goes out into the world and gets 500 clicks but you didn’t notice, did it even really happen? Measure ROI. What’s hot? What’s not?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. 3% want a demo or sales call. But not all social networks enjoyed equally strong years in 2022. 194 million in 2020). Image source.

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Trends Social Media UGC Marketing 298

Diva Marketing Blog

JANUARY 27, 2011

before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . For writing - a quick demo of the conversational style of blogs and social media works wonders. Somerset Maugham. Listen at first.

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Social Media Education Questions Case Study 75

ProBlogger

MARCH 31, 2011

Email and searches continue to dominate the online market, so you have to be equipped with the best ROI-producing tool available. These leaders are just like you—they want to increase their ROI without a lot of effort. Many of Compendium’s clients are generating 400% marketing ROI with only minutes of effort each day.

Platform 41

Platform WordPress Engineering Open Source 41

Hootsuite

FEBRUARY 18, 2022

Clear ROI: We’re committed to helping you measure the success of your social media initiatives and show the value of your social efforts. Find relevant Tweets and stay ahead of conversations with Twitter Advanced Search. Ask to see Hootsuite in action with a custom live demo. Request a Demo. Book a Demo.

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HootSuite Advertising Analysis Campaign 112

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

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Consultant Metrics Social Media Social CRM 122

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.

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Strategy Marketing Case Study How To 99

Keyhole.co

DECEMBER 7, 2020

– Facebook shopping – Instagram shopping – Pinterest shopping Why you need social commerce ? You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest. Facebook Shopping. And you have a good chance of driving more conversions with the help of social commerce.

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