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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

They go as follows: Be alert and join conversations. Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation]. Get acquainted with news aggregation services.

Netvibes 218
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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February’s Featured Resource: Amplify.com

Harp Interactive

A hybrid between Twitter and a blog, Amplify allows you to easily highlight or clip content (up to 1000 characters of text and images & video) you find relevant, add in your own opinion if you wish, then amplify it to your friends and followers across the internet! Just sign in with Twitter or Facebook and begin to share content.

Resources 282
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Guerrilla Social Media Marketing: WOM

Josh S Peters

WOM (word of mouth) marketing is one of the greatest tools out there for ANY business owner. But how do you start that conversation? This Guerrilla Social Media Marketing topic is being hosted by the indomitable Chris Brogan. I feel truly honored that he let me take over for an afternoon and put this project on his blog.