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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 171
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

1 Analytics Tool for Growth Beautiful reports. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Metrics like conversion rates, in this case, can be far more informative about the impact of your content on audience behavior.) Clear data.

Metrics 107
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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Do not gloss over this. Does how you get there matter?

Eventful 193
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What are social listening tools? First things first, though.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Over the years, the definition of what true influence is, has kind of changed, at least in the context on how to measure it and what the criteria is to measure it. If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. Do you know what that means?

B2B 276
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How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. Keep in mind that monitoring tools are only the tip of the iceberg.

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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Facebook ads budget calculator Listen, we would never send you out into the jungle of digital marketing without the right tools. Find your CPM, CTR, and conversion rates You will need to have run at least one previous Facebook ad campaign for this section. Next, it’s time to find your conversion rate. Then click Apply.

CPM 135