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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

We recently had an engaging conversation about social media management with Gianna Marchese , social media coordinator of Hillsdale. We were using Hootsuite and Crimson Hexagon, if that counts. I did a lot of market research and tried out a bunch of different software. How did you discover Agorapulse? Not even kidding.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business.

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How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Image via BigStockPhoto.com. Are sales dropping? Find out why.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. pts Settings. pts Settings.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Disclaimer – these are my opinions formed by my conversations with these firms). Their data includes the full twitter fire hose (first provider to get the fire hose). So lets dig in!