Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. And yet, no conversions. You can be better. Maybe this is you.

Conversation 178

Conversation Cost Metrics Campaign 178

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. And it also just happens to be free. (If

API 205

API WordPress Conversation Facebook 205

Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. Not only does it utilize triggers in many of the same ways as Google Tag Manager, but it may not cost a thing. I may have found it in Zaraz. To be clear, the API Gateway works great. What do you think?

API 160

API Conversation Facebook Eventful 160

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? Paid TikTok Ads Can Drive Traffic Efficiently Paid TikTok ads open up more possibilities for driving traffic and conversions. Conversion-focused ads will see better performance if they build on established brand awareness and interest.

Conversation 110

Conversation Marketing API Analytics 110

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

Campaign 147

Campaign Conversation Instagram Metrics 147

Ignite Social Media

AUGUST 17, 2020

This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. Read on to learn about what it is, the cost-efficiencies with completing the learning phase, and ways to complete the phase sooner. How does the Learning Phase impact cost?

Cost 205

Cost Facebook Upcoming How To 205

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

Cost 94

Cost CPC Facebook HootSuite 94

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 190

Conversation Facebook URL Eventful 190

Your Escape From 9 to 5

JUNE 27, 2022

However, reducing your lead generation costs is easier said than done. So if your marketing finances are suffering from high lead generation costs, here are three actionable ways to streamline your marketing activities, measure important KPIs, and reduce cost per lead. Utilize Marketing Automation. Use Influencer Marketing.

Cost 73

Cost B2B Patterns Comparison 73

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

Eventful 209

Eventful Conversation Facebook URL 209

Jon Loomer

JANUARY 20, 2020

Since I previously created a Custom Conversion for a Beyond the Boost purchase, I could select to add those purchases to my report. Not bad for a total spend of $114.68, leading to a cost per sale of $2.61. If all of my conversions were view-through, you may have less confidence in these results. Absolutely. Bang For Your Buck.

Examples 205

Examples Conversation CPM Campaign 205

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 193

Conversation Facebook Report Advertising 193

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 147

Conversation Facebook URL Eventful 147

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 163

Conversation Facebook Report Advertising 163

Ignite Social Media

FEBRUARY 7, 2019

Now that social media is the second-most important channel in the customer journey, we have clients state repeatedly that they are having a hard time justifying the time and [rising] cost of social media. Driving Conversions via Social Media. You must continually optimize the content and the targeting to find the conversion sweet spot.

Conversation 157

Conversation Campaign Class Retail 157

Ignite Social Media

JUNE 20, 2019

Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Avoiding “Clicky” Users.

Conversation 131

Conversation Social Media CPM Metrics 131

Ignite Social Media

NOVEMBER 15, 2019

Monitoring conversations about your brand outside of the comments and mentions directed at you is a great way to engage people and find new potential followers. Use social listening to find conversations you can jump into and introduce your brand, or to learn more about what people like (or don’t like) about your brand or your competitors.

Cost 144

Cost Social Media Hashtag UGC 144

Jon Loomer

JULY 5, 2023

Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. While using Highest Volume, you can set a Cost Per Result Goal. When you do, Meta will attempt to produce the highest volume of your optimization event as possible while staying around your Cost Per Result Goal.

Advertising 165

Advertising Strategy Cost CPA 165

Jon Loomer

SEPTEMBER 7, 2017

Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. If you want to sell more of your product, the logical assumption would be to optimize for conversions.

Conversation 156

Conversation Facebook Advertising Campaign 156

Amy Porterfield

MARCH 17, 2022

Increasing your conversion rate just got that much easier Creating a high-converting ad on a budget may seem super tricky, but it’s actually quite simple if you play your cards right. The post #443: The Mini Ad Training: 4 Key Principles For High-Converting, Low-Cost Ads appeared first on Amy Porterfield | Online Marketing Expert.

Cost 64

Cost Training Conversation Marketing 64

Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. But at what cost? Good manners cost nothing.

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

Eventful 120

Eventful Conversation Facebook URL 120

Oktopost

MARCH 20, 2022

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Ignite Social Media

JULY 11, 2019

Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. Here’s what you need to know about Cost Cap bidding. Setting your Cost Cap.

Cost 82

Cost CPA Buy eBook 82

Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Read on to learn how to save your data, attribution and targeting with the Facebook conversions API. Page visits.

API 91

API Conversation Facebook Marketing 91

Jon Loomer

MARCH 3, 2024

But, you also have the option of using a manual bid strategy, which is usually a Cost Per Result Goal or Bid Cap. You might consider manual bidding when your performance goal is to maximize conversions, especially when that conversion is a purchase, or maximize value. You’re using that strategy without realizing it.

Cost 131

Cost Conversation Strategy Issues 131

Jon Loomer

FEBRUARY 26, 2024

That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. Another critical aspect of how Meta finds your audience will be the performance goal (and conversion event, if applicable). Tight constraints.

Construction 183

Construction Cost Issues Conversation 183

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Which campaign causes the lowest cost conversions to occur? Cost per conversion lift).

Study 95

Study Conversation Cost Campaign 95

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

Conversation 98

Conversation Brands FAQ Survey 98

Jon Loomer

FEBRUARY 16, 2024

You’ve broken down your results to find the cheapest cost per conversion. So all of your ad sets target this group, thinking you’ll get more conversions. But if you’re optimizing for conversions, delivery will update in real-time using machine learning. Keeping a wider net will also help limit your costs.

Groups 139

Groups Groups Cost Conversation 139

Ignite Social Media

APRIL 18, 2019

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Conversions are gradual. Be patient.

Conversation 125

Conversation Content eBook Instagram 125

Jon Loomer

DECEMBER 3, 2023

Meta made updates to bidding … When you run a manual purchases campaign, you may now see this message: “Changes to the cost per result goal and ROAS goal bid strategies.” Updated the Cost Per Result Goal bid strategy to improve conversion volume. ” Here are the changes: 1. So, you could set a ROAS goal of 2.50

Cost 137

Cost Campaign Conversation Issues 137

Jon Loomer

MAY 11, 2017

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 160

Conversation Facebook Report Advertising 160

Josh S Peters

OCTOBER 5, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Twitter filters would increase conversational value and lower costs Twitter filters would increase conversational value and lower costs Written on October 5, 2009 by Josh Peters in Social Media 4 Comments - Leave a comment!

Cost 100

Cost Conversation Twitter API 100

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? 6 factors that affect the cost of influencer marketing. Before we dive into the guidelines used by marketers, agencies, and influencers, I would love to briefly cover the factors that affect the cost of each influencer marketing campaign. I’m like you.

Cost 111

Cost Influencer Social Media Marketing 111

Jon Loomer

DECEMBER 1, 2021

Cost per Result. But, it’s also really important to know how much it’s costing just to show these ads, both by impression and by person reached. Cost per 1,000 People Reached. Cost Per 1,000 Impressions. I also like to see rate and cost metrics related to those clicks. CPC (Cost Per Link Click).

Metrics 212

Metrics Facebook CPC Eventful 212

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

Conversation 86

Conversation Loyalty Policies Examples 86