Social Media Strategery

JANUARY 6, 2014

We’re abdicating our relationships and conversations in favor of statistical models and algorithms. To not let machines and spreadsheets dictate our conversations and relationships. PR has always been more art than science and for good reason. Just because we can measure and optimize something doesn’t always mean we should.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

JANUARY 23, 2012

The conversations that occur within your community most resemble: An empty room. Conversations are guarded and transactional, and information is protected even more closely as trust between individuals is lacking. Non-work conversations are prohibited – none of that "social networking" stuff here! A board meeting.

Communities 121

Communities Wiki Microblogging Press Release 121

Social Media Strategery

JANUARY 20, 2014

Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Monitoring, filtering, and analyzing conversations. In a sea of content, these companies help more people find yours.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

AUGUST 22, 2013

Shelly Kramer - I’ve just started reading Shelly’s blog over the last year or so, but I love her matter-of-fact approach to marketing and conversational tone. There’s small talk, awkward silences, disagreements, reconciliations, and long conversations. It takes time and commitment.

List 131

List Class ROI Sports 131

Social Media Strategery

OCTOBER 15, 2012

The only thing that made me happier than seeing a senior executive read an unfiltered feed about their organization and start participating in the conversation was seeing those conversations manifest themselves in actual changes in how the business operated.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

FEBRUARY 21, 2012

They want to participate in the conversations going on behind the corporate firewall." This is just one of many conversations between Brandon and his wife. This is a conversation I could totally see myself having with my wife too. "Markets do not want to talk to flacks and hucksters. Ummm…not exactly. Definitely.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

OCTOBER 9, 2010

You can follow the conversation surrounding social media and higher education under the #SMCEDU hashtag. Generations that were/are raised on the Internet expect greater (in terms of number) conversations, conversations that can introduce new people and new thinking…this applies to ALL fields. What’s the mission of SMCEDU?

Education 123

Education Social Media Project Study 123

Social Media Strategery

JULY 18, 2012

as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better).

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

AUGUST 22, 2011

I became known as the guy who could get conversations started, who could help increase traffic to a post, and who would be willing to give an opinion when no one else would. Popularity on our own hello.bah.com community a few years ago. I was one of the first community managers and was a very visible and active champion for the platform.

Communities 114

Communities Microblogging Web 2.0 Wiki 114

Social Media Strategery

JULY 9, 2016

Demonstrate you’ve done the research and you’re comfortable enough with it that you can have a conversation about the benefits and risks. “No” No” doesn’t have to be the end of the conversation. Or, find a contact at a local law firm that does focus on these topics and connect them with your lawyers.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

DECEMBER 6, 2017

The reality is it requires more human-to-human communication and conversation. Have you spoken with PR about any potential public backlash the campaign may face? Unfortunately, there’s no quick fix for cross-department collaboration challenges. It can’t be fixed via a memo from the CEO or an employee town hall meeting.

Marketing 56

Marketing Proposal Team Campaign 56

Social Media Strategery

OCTOBER 31, 2011

A CoP is built around conversation. The success of a website is measured by hits, visits, and referrals. The members of a CoP volunteer their expertise to create new tech features. A website has paid developers who add new features. A website is built around content.

Communities 113

Communities Sharepoint Wiki Collaboration 113

Social Media Strategery

JANUARY 14, 2017

As a result, I tend to get involved in conversations or meetings I may not technically be getting paid for. For the last five years, my account managers have called me Mr. Scopecreep. I’ve never been able to see a problem and not try to fix it, even if it’s outside my lane or scope of work.

Consultant 50

Consultant Compete Buy Training 50

Social Media Strategery

OCTOBER 10, 2011

There are numerous conversations among senior leadership about how to mitigate the risks of your employees using the tools “as a dating service,” to “goof around,” to complain about everything, or editing things they don’t know anything about.

Microblogging 130

Microblogging Wiki Collaboration iPad 130

Social Media Strategery

FEBRUARY 23, 2009

Hanns did an admirable job of adjusting his teaching style to include conversation and less lecture, and he promised to totally re-work the material for Day Two. I was really looking forward to the conversations about more advanced E2.0 It soon became clear that the attendees of this class were far more advanced in Enterprise 2.0

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Social Media Strategery

MARCH 3, 2011

So, limiting the conversation to leadership and admissions is the best way to approach it. Follow the conversation surrounding social media and higher education under the #SMCEDU hashtag. For more information about Inigral and their Schools App: Inigral’s home page. Learn how the Schools App works. SMCEDU on Ning.

Education 130

Education Class Groups Groups 130

Social Media Strategery

NOVEMBER 24, 2014

Stop talking about hits, placements, and impressions and start talking about share points, aided and unaided awareness, conversions, leads, and sales. Well, to start, it means that you have to start speaking their language.

Industry 117

Industry Advertising Journal Flickr 117

Social Media Strategery

DECEMBER 7, 2011

has to be more about facilitating the ongoing conversation in an always-on world.”. In the New York Times article linked above, he says: “Before the rise of social media, public relations was about trying to manage the message an entity was sharing with its different audiences.” ” Now, P.R.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

MAY 2, 2009

When we get down to the nitty and gritty of it and figure out why we are doing what we are and what is working and not working (policies…healing from the inside-out), we can start having meaningful conversations and building relationships. " (tags: social media us government customerservice conversation washington gov20) [.]

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

OCTOBER 17, 2011

Stick around for the last set of workshops on Tuesday afternoon at 2:15 before you head home (or to Disney) to join me in an engaging conversation on making your social media program stand the test of time. If your social media program disappears when your star disappears, your program, and your star, will be seen as a failure.

How To 103

How To Wiki Conference Organization 103

Social Media Strategery

MAY 13, 2011

Are you confident enough in what you know and aware of what you don’t know to have actual conversations with the authors of the books and blogs you’ve been reading? It’s easy to be confident when you’re the expert in the room, but what happens when you’re in a room full of other social media experts?

Social Media 121

Social Media Conference WordPress Training 121

Social Media Strategery

APRIL 7, 2009

and start participating in the conversations. In the past, I had done everything I could to avoid these conversations, but now that social media has gained some momentum internally, I’ve found that I must address and include these stakeholders and their concerns if I want to take these initiatives to the next level.

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

NOVEMBER 9, 2012

By the end of our conversation, they were all telling me that I had their dream job and were asking me if we had any openings. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media.

Skills 120

Skills Project Press Release Wireless 120

Social Media Strategery

SEPTEMBER 7, 2012

" And if I stirred up a political battle or wrote a controversial blog post, my bosses were right there behind me to step in and negotiate those difficult conversations. My boss once told me, "I don't really get what you're doing, but you seem to be passionate about it and I trust you know what you're doing so go for it."

Team 136

Team Construction Project Meeting 136

Social Media Strategery

JULY 12, 2009

We also created topic-specific wiki pages and blogs and each session was to have a blogger and note-taker who would help continue the conversation after the actual event. Do you have a space from where the conversation can continue after the event (wiki page, forum, blog, etc.)? We also decided on a location.

Gov 2.0 85

Gov 2.0 Meeting Yammer Wiki 85

Social Media Strategery

NOVEMBER 10, 2011

” He or she is always very nice and very conversational, but unfortunately lack ANY details about the company they’re representing. Don’t you realize how lucky you are to get an opportunity to talk to him? The booth babe/dude.”

Conference 107

Conference Meeting Sharepoint Gov 2.0 107

Social Media Strategery

MAY 6, 2010

As Katie Paine says in Jason Falls’ excellent post on this topic , “Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation?’&# ’&# So, are government agencies getting what they want out of the conversations?

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

SEPTEMBER 30, 2010

While writing my last post , I got to thinking about all of the conversations I’ve had with the talented, ambitious, entrepreneurial colleagues I’ve gotten to know over the last few years.

Social Media 119

Social Media Yammer Wiki Policies 119

Social Media Strategery

AUGUST 21, 2015

However, as I wrote back in February and Shannon Baker wrote in May, it’s well past time for the PR and marketing pros here to change the conversation around our beloved city and show the country that we’re more than a stepping stone to somewhere else. That to really have a PR career, they have to move to New York or Chicago or LA.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

OCTOBER 6, 2008

JE I hope this post was in direct relation to our conversation on friday, punk. haha JE I hope this post was in direct relation to our conversation on friday, punk. Good, really good, PR types understand the value in honest conversations and building relationships. I’ve got the Web 2.0 Is that a problem?

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. Sradick Thanks Andrew – great point about bringing solutions to the conversation too. About external issues that could positively or negatively impact your work?

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

FEBRUARY 18, 2010

link] sradick Great great point Gwynne – the user is all to often left out of the conversation when it comes to redesigning.gov sites, both on the Intranet and the Internet. Meeting people’s needs respects their time and builds confidence and trust–critical to meaningful engagement.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

AUGUST 9, 2009

I know many IT professionals who are huge social media evangelists, and I know communicators who are terrified of losing control of the conversation. I know many IT professionals who are huge social media evangelists, and I know communicators who are terrified of losing control of the conversation.

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

APRIL 7, 2012

We're eliminating conversations in favor of automated Tweets. Tired of all those boring conversations with your wife about how her day went? Be the guy who values actual relationships and conversations over likes, impressions, and followers. We're reducing relationships to impressions. Don't be one of those guys.

Press Release 139

Press Release Conversation Social Media Flickr 139

Social Media Strategery

DECEMBER 13, 2008

I think that the biggest challenge for individuals in large or small organizations, public or private sector is making the mental shift from broadcasting information to participating in the conversation. This does not come naturally for Digital Immigrants. This does not come naturally for Digital Immigrants. link] Congratulation American!

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

MAY 12, 2010

Unsurprisingly, their conversations started out with questions about how to create a user name and click through each site. That’s why we officially launched the Social Media Mentoring Pilot Program in November 2009 with six Vice Presidents and several other senior leaders on board as participants, paired with four mentors.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

DECEMBER 22, 2008

I love logging into Twitter and seeing so many different conversations centered around Government 2.0. The overall communications strategies of government should include more frank conversations and less shouting of key messages. I also love telling my clients that they’re not ready for social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62