Sherrilynne Starkie

OCTOBER 25, 2018

The new Messenger will have three tabs instead of nine with users conversations front and centre in the Chats tab. YouTube is changing the default attribution window from 30 seconds and 30 days to 10 seconds and 3 days to better reflect “the relationship between video ad exposure and conversions.”. — SS.

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News Research Facebook YouTube 225

Sherrilynne Starkie

OCTOBER 15, 2018

Or conversely, to keep their names out of the news. This means posting stories and managing conversations to keep the community engaged. Where are relevant conversations happening on social media? Should we insert ourselves into those conversations, or work to attract participants over to our own properties?

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Sherrilynne Starkie

MARCH 2, 2013

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. on the Facebook Talk Meter, with most of the conversation emanating from the US. There were more than 8.9

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

AUGUST 4, 2012

There is clearly a huge amount of conversation taking place online and, where people are talking about policing or crime issues, we want to be part of the conversation,” said West Midland’s Police Chief Inspector Mark Payne , who was responsible for getting his force online.

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Sherrilynne Starkie

APRIL 6, 2013

Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. In modern times, this means social media.

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Video Sysomos Sentiment Insurance 329

Sherrilynne Starkie

JANUARY 29, 2018

In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). An audit will include audience analysis. It will check channel performance and return on investment.

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Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

APRIL 5, 2018

Soon productive online conversation about important issues was taking place. The problem was the target audience, researchers and academics, was not taking part. The combined solution included influencer outreach and content curation. You’re doing the same things. That’s why they fail to make incremental adjustments on the fly.

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Sherrilynne Starkie

DECEMBER 18, 2017

The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.

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Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JUNE 16, 2013

However, the new function does make it a lot easier to find and understand the focus of conversations taking place. Hashtags do not mean that Facebook content is now wide open and accessible to all; users still control who gets to see the content they post. This is bound to make the lives of social media strategists a little bit easier.

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Sherrilynne Starkie

JANUARY 30, 2016

Initially this test will support campaigns driving website clicks or conversions, or video views. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. This trial includes selected advertisers in the US, UK, Japan, and Australia.

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Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

FEBRUARY 14, 2019

With the integration of Direct into page messaging, admins can manage conversations in one place, rather than switching between two different apps. In the next few weeks, Facebook is rolling out Instagram Direct to page inboxes in Brazil and the United States. In the upcoming weeks, Facebook is allowing pages to participate in groups.

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Sherrilynne Starkie

DECEMBER 7, 2013

Others report sales conversions up by almost 60 per cent. Advertisers find retargeting highly effective and excellent value for money with some online retailers seeing shopping cart abandonment reduced by 40 per cent, according to econsultancy.com. Did it work for the The Bay? You’ll have to wait until December 25th to find out!

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Sherrilynne Starkie

MAY 9, 2018

Businesses can also star and filter conversations to come back to messages for follow up. To make messaging easier and more efficient, Instagram is introducing a new set of features for businesses using Instagram Direct. Businesses will now see important new customer messages in their main Direct inbox, instead of in the pending folder.

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Sherrilynne Starkie

APRIL 25, 2012

Social network conversations are just like those that we have in ‘real life’ Most of us have said or done something that we’d later wished we rather hadn’t. Five people said they’d never done it. Such is life. It’s usually fine for individuals to take down content when this happens.

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Facebook Newsletter Social Networking Social Media 276

Sherrilynne Starkie

MARCH 28, 2013

Rather than posting a replay at the end of a long string of comments, this allows Facebook users to directly reply to comments within a conversation that's on a user's Timeline page. Mentioned on Mashable this week, Facebook has started testing threaded comments on the Web version of the social network.

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Sherrilynne Starkie

AUGUST 4, 2013

In addition, it provides the in depth analytics that help in understanding community conversations and engagement levels. It centralizes communications for a distributed workforce, provides monitoring tools, an audit trail along with moderation and search facilities.

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Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

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Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

DECEMBER 13, 2018

The recipient can listen to the clip, which will remain in the conversation permanently. Voice Messages appear as a microphone icon on the right side of the text box, adjacent to the image button for uploading photos and video from your gallery. Once clicked, Voice Messages will record a voice clip and send it to a recipient. — SS.

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Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JULY 19, 2013

This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users. Which profiles are included most often with @replies and which hashtags are used a lot? Who is behind these profiles and do their interests align with those of the brand?

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Sherrilynne Starkie

MARCH 8, 2015

Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Where does content fit into the online discussions and communities that are key to success?

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

AUGUST 20, 2012

The group also serves to facilitate conversations that will provide management with insight to help better serve all clients going forward. We provide this group with premium content and a ‘news here first’ service. It’s early days yet, and there have been some bumps on the road.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

SEPTEMBER 20, 2019

Between September 16 & 17, Facebook Pixel stopped logging events for some advertisers , causing reporting errors that, according to Facebook, may have impacted data connected to conversions, Custom Audiences and Dynamic Ads volume. Downturns in performance earlier this week may be a result of the outage.

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Facebook Eventful Advertising Report 42

Sherrilynne Starkie

APRIL 6, 2018

The company says its committed to increasing the health, openness and civility of public conversation around the world. Twitter has suspended 1.2 million accounts for terrorist content and has increased transparency on withheld content. Facebook news feed update helps USA users identify fake news. Apr 06, 2018.

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Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

APRIL 20, 2013

Melissa created a hashtag, # manifencours , to help identify SPVM’s tweets in the conversation. Since then, followers have grown to almost 55,000 in number – second only to New York City’s Twitter feed. During the protests the use of hashtags proved crucial. It started trending immediately. “It We got a great welcome on Twitter.

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Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process.

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Policies Project Metrics Sentiment 231

Sherrilynne Starkie

APRIL 4, 2019

Conversion rate ranking: How an ad’s expected conversion rate compared with competing similar ads. These include: Quality ranking: How an ad’s perceived quality compares with ads competing for the same audience. Engagement rate ranking: How an ad’s expected engagement rate compares with ads competing for the same audience.

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Metrics Facebook Compete Examples 199

Sherrilynne Starkie

DECEMBER 20, 2014

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). People joined in droves and the conversation was smart, fast, funny. Eventually, we built lists and used hashtags to follow conversations.

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Twitter Hashtag Skills Conversation 279

Sherrilynne Starkie

APRIL 17, 2012

Social media is fundamentally different from all other customer engagement channels in that conversations are public. In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers.

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Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

APRIL 28, 2014

Is it narrative, conversational, first person or third person? What questions need answering? Make sure no question is left unanswered. The approach: Think about the story’s tone and format. Is it factual, serious, whimsical or humorous? Is it a news item? Research: What facts, views, opinions and arguments would add to the story?

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How To Exercises Education Engineering 330

Sherrilynne Starkie

APRIL 26, 2015

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Hashtags too are really useful in following trends and conversation threads. I really didn’t get it. But that all changed as Twitter’s user base grew.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

NOVEMBER 2, 2013

Conversion Rate Lessons for Newspaper Paywalls. Related posts: CI Mark Payne: media and the police. Study shows PRs are not liars. How do the news media work? PLEASE LIKE MY FACEBOOK PAGE. Related articles. Financial Times to move to single global print edition.

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Content Marketing News Study 329

Sherrilynne Starkie

MARCH 8, 2014

Once you have a handle on this, you can understand better which content resonates most and can foster social conversations around it to expand its digital footprint. Where do you fit into those online discussions and communities that are key to your success?

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Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

JANUARY 10, 2020

Surfaces conversation by tying together the prominent placement and expansive coverage atop Twitter’s Explore tab. Creative displays on mobile and desktop, with the ad running edge-to-edge on mobile. appearing at the top of the Explore tab for the first two visits per person, per day. Will you use Twitter’s Promoted Trend Spotlight ads?

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Trends Curation Mobile Hashtag 44

Sherrilynne Starkie

FEBRUARY 20, 2018

This means answering questions, engaging in conversations etc. This means using native or 3rd party platforms to maximize exposure and boost engagement levels. Creating, publishing and managing social media and PPC ads. Community management. Relationship Management. Services include: Guest posting.

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Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

AUGUST 26, 2013

Both sides will learn from such conversation making future relationships better and stronger for all parties. No matter the reasons behind the decision whether it’s politics, budgets or just plain dissatisfaction with results, it’s important to talk it through. Don’t delay payment.

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