Jeff Esposito

JULY 8, 2014

The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. Much of the value of social media lies within the data that is readily shared by its users.

Retail 41

Retail Conference Industry Social Media 41

Jeff Esposito

DECEMBER 8, 2010

Since the channel is generally social and conversational in nature, the captain’s role should be played by someone with a communications background who will not hit the panic (read sell, sell, sell) button when the money isn’t flowing in. With the conversational aspect out of the way, marketers can really do what they do best – market.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

NOVEMBER 1, 2010

From there the numbers were inserted into my formula that equally weighs five variables, including conversation share, positive conversation share (mentions sentimented positive by the tool), negative conversation share (mentions sentimented negative by the tool), SIM score and Net Promoter Score.

Lithium 42

Lithium Badge Sentiment Foursquare 42

Jeff Esposito

FEBRUARY 2, 2012

The series of formulas ( click here for a full breakdown) look at conversation share, NPS, positive/negative conversation share and SIM scores that each has an assigned number of points. All season long, I relied on a series of formulas that were run with social data pulled from Lithium’s Social Media Monitoring.

Social Media 40

Social Media Metrics Conference Course 40

Jeff Esposito

JUNE 20, 2012

Last week a conversation in my office really got under my skin. I’ve fallen into this trap before which is why I jumped into the conversation, wait no, bitchfest. My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them.

Sports 44

Sports Retail SMS Marketing 44

Jeff Esposito

JANUARY 5, 2011

Using Lithium Social Media Monitoring to pull the data, I rated the two top candidates from the NFL pundits in conversation share, net promoter score, SIM score, positive conversation share and negative conversation share. Conversation Share. Positive Conversation Share. Negative Conversation Share.

Social Media 32

Social Media Lithium Sports Film 32

Jeff Esposito

FEBRUARY 6, 2012

What has been the most interesting conversation that you have had with a customer? We haven’t let these conversations become one-off; rather, we’ve built real relationships. We simply joined the conversation our fans had jumpstarted for us. It looks like your company has a lot of super fans.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

NOVEMBER 29, 2010

While I am not of the unicorns and rainbows variety, I would say that social media success lies in the conversation, which according to the conversation noted was an overused and cringe-worthy term. I am all for making money in the space and measuring results, but at the end of the day it is still a conversation.

Social Media 33

Social Media Conversation Groups Groups 33

Jeff Esposito

JANUARY 12, 2011

I was thrilled to see people debating issues in the open and getting to answers through constructive conversations. Nothing starts a better conversation than two educated and different view points on a topic. On the other hand, if you disagree with something that you heard at an event, read on a blog or saw Tweeted, make your case.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

JULY 25, 2012

A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts.

Review 43

Review Study Research Report 43

Jeff Esposito

MAY 4, 2012

Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates. This study takes a different approach and does a heat map of how the eye views the pages.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

DECEMBER 12, 2011

Over the course of the year, I have had many great conversations on Twitter. When I come across a Tweet that makes me smile, laugh or think hard, I tend to favorite them and go back and reread them from time to time. The slideshow below contains my top 50 Tweets of 2011. Top tweets.

Course 38

Course Conversation Twitter Social Networking 38

Jeff Esposito

SEPTEMBER 24, 2012

So fast forward a dozen years and a chance Twitter conversation with Heather at Wiley who was asking if anyone wanted to review a book by Steiner’s founder Brandon Steiner … I am not sure how quick I could have raised my hand and was glad that I did.

Sports 40

Sports Review Conversation Company 40

Jeff Esposito

JUNE 13, 2011

The first is the number of both inbound and outbound conversations on a specific social property. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. Tracking engagement can be done on a number of levels. Quality assurance.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

APRIL 27, 2011

I suggest checking it out if you are looking for a good laugh or would like some life advice with a grain of salt or a desktop conversation starter. It was a quick read that had me laughing my face off cover to cover.

Review 40

Review Video Conversation 40

Jeff Esposito

AUGUST 9, 2010

The previously mentioned wide receiver combo in Cincinnati dominated the social conversation and helped drive the Bengals to a league-leading 45 percent of the overall conversation. Both I would normally put in the converse columns. As a devout Ravens fan, I think the conversation has leaned negative because we are nit-picking.

Training 38

Training Sentiment Team Creative Commons 38

Jeff Esposito

OCTOBER 15, 2012

As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? When it came to me, I blurted out Sesame Street. The reason behind this was tri-fold.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. If you are going to take a similar approach, track the number of entrants, tweets, shares, new fans/followers and conversions on the site.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

MARCH 20, 2012

So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic. A couple of months back, I was in a discussion over my head on social television with some folks.

Mobile 43

Mobile Trends Advertising Social Media 43

Jeff Esposito

FEBRUARY 28, 2012

Now I love parties as much as the next guy but found more value in having more intimate conversations and get togethers. Not only was it easier on my vocal chords (no yelling needed), but it also helped spark better conversation and led to longer-lasting relationships.

Tips 40

Tips Foursquare Badge Conference 40

Jeff Esposito

JULY 23, 2010

I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and am happy to say that I will officially have my wife back full-time after she takes the bar next week. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.23 My weeks are running into one another.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

JANUARY 8, 2014

It was an easy thing to build out and the 1:1-to-many conversations looked great on paper in presentations and garnered a lot of industry-wide Atta-boys and high fives. We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

SEPTEMBER 20, 2010

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. The writing style is very conversational and Yoda-like with a hint of sarcasm. Fast forward six months later and I just wrapped up the book.

Review 34

Review Video Creative Commons Disqus 34

Jeff Esposito

JANUARY 14, 2013

In a vacuum, these success metrics fail to show things like how much time social media content reduced a sales lead’s conversion time or how a candidate learned about a company’s great corporate culture or support from a recent blog or media mention.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

JULY 8, 2014

The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. Much of the value of social media lies within the data that is readily shared by its users.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

OCTOBER 27, 2011

Notice I am trying to move the conversation away from the Ravens’ debacle on Monday night. It has been awesome to watch this season progress as teams are starting to pull away from the pack and establish the lead horses for the playoffs.

Social Media 39

Social Media Metrics Team Conversation 39

Jeff Esposito

APRIL 10, 2012

A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. Think differently. March 29, 2012 9:49 am via Twitter for iPhone Reply Retweet Favorite @geoffliving Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions.

Construction 44

Construction Template Templates iPhone 44

Jeff Esposito

FEBRUARY 6, 2013

This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time. This means that when a friend of this person searches for a product or service, they will see that their friend has liked a specific brand. The network also boasts a great tool called Hangouts.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

JUNE 4, 2012

Twitter – minimal conversation and mostly push marketing. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Foursquare – no deal, despite a call out to check in. While this was disappointing, I was not completely surprised.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

DECEMBER 9, 2010

This is something that can become a headache for both customers looking to interact and the brands looking to converse with them. A full writeup on the change can be seen over on Effective Student Marketing. Here is a quick video that we used for our customers to walk them through the changes.

Brands 31

Brands Privacy Policies Education 31

Jeff Esposito

APRIL 25, 2011

Sure my Klout score may have dropped a notch or two and I was attacked by a scary mom troll for a conversation I had with my friend Stephanie Wonderlin , none of this was really that impactful. And you know what? I didn’t miss anything aside from a cloud server going down.

Klout 41

Klout Foursquare Conversation Facebook 41

Jeff Esposito

APRIL 29, 2012

I’ve even been part of those conversations. But has the time come where we need to talk about serious corporate wrongdoing to our clients/C-suite as part of our regular crisis planning? Do we need to be more articulate about ‘laying down the law’ so to speak? We tend to gloss over the really bad stuff. Well, if (heaven forbid!)

Reputation 49

Reputation Influencer Course Company 49

Jeff Esposito

SEPTEMBER 14, 2012

Oreo’s 100-Day ‘Daily Twist’ Campaign Puts Cookie in Conversation – if you aren’t following Oreo on. Hope you have a good one lined up – catch you next week and hope you enjoy this week’s edition of Five for Friday. Source: mashable.com via Jeff on Pinterest. Facebook, I suggest that you do it now.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

JANUARY 24, 2011

Based on conversations I’ve had with folks who manage social accounts for their companies, it seems like the lemons have rolled into that space as well. Employers and media people don’t want to hear what is holding up a project, they just want to hear the thud of the clip book hitting the table. Results are more important than excuses.

Buy 34

Buy Project Organization Social Networking 34

Jeff Esposito

AUGUST 4, 2011

Check out the comments in this post from Geoff Livingston for a good conversation – be sure to post your thoughts as well. The Age of Authenticity Washing – Does authenticity in social media exist? On some levels, I don’t think that it will as everyone has a motive of some sort.

Case Study 42

Case Study Authentication Study Advertising 42