Jon Loomer

JANUARY 31, 2024

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

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Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. Why isn’t Ads Manager reporting your conversions? When someone completes a conversion, does the expected event fire?

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Jon Loomer

OCTOBER 11, 2023

When promoting a conversion event, you could technically use one of three objectives: 1. Engagement In each case, there’s a website conversion location and the ability to select your pixel and conversion event. You’ll optimize for that conversion event, which will be the focus of ad delivery. Which should you use?

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Jon Loomer

NOVEMBER 15, 2023

If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. It allows you to send conversions from your server to Meta, in addition to the conversions sent with the browser pixel ( read more about Conversions API here ). But that’s it! How did you do it?

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Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. The existence of these surprise conversions may alter your impressions of performance.

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Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Select Conversions API Gateway.

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Jon Loomer

DECEMBER 16, 2023

When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. That said, I do still have the ability to refine by parameter when creating a custom conversion mapped to a standard event. The post Is This a Custom Conversion Bug? I looked into it, and I’m seeing this, too.

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Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Ads Manager only reports on conversions from your ads. They report on conversions differently. You will see variations.

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Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. Custom conversions don’t require code and are built within the Events Manager interface. Do you know the difference?

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Jon Loomer

OCTOBER 2, 2023

Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting. You want to see how many conversions happened within 7 days, too.

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Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m talking about Meta’s own conversion event data not matching up. Custom conversion mapped to that standard or custom event 3. Browser vs. API Event Deduplication. It’s not.

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Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API? Let’s go… What is the Facebook Conversions API? Why it’s important. How to get it set up.

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Jon Loomer

SEPTEMBER 15, 2023

Here’s how ads get credit for a conversion… By default, an ad gets credit if someone converts within 7 days of clicking your ad or 1 day of viewing your ad without clicking. This is a view-through conversion. Finally, to address some confusion… only one ad gets credit for a single conversion.

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Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Watch it below… @jonloomer Here’s how to find out where your Facebook conversion events occur by URL.

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Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. I use custom conversions to accomplish this.

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Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. What I do know is that among its capabilities is sending web events for Facebook Conversions API. The post Testing Zaraz to Set Up Facebook Conversions API appeared first on Jon Loomer Digital.

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Jon Loomer

NOVEMBER 3, 2022

After more than a year-and-a-half hiatus, Meta is bringing back breakdowns for conversion reporting. The return of breakdowns for conversions follows closely behind the Compare Attribution Settings feature and 28-day click attribution. One of them was removing access to conversion data when running breakdowns. What is Back?

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Jon Loomer

MARCH 11, 2021

If you want an agency or consultant to have access to your Facebook custom conversions for optimization and reporting — or if you are an agency or consultant who needs access — the individual custom conversions must be shared with a partner. How your custom conversions are set up will determine how you can share them.

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Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. And yet, no conversions. You can be better. Maybe this is you.

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Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. And it also just happens to be free. (If

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Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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The Social Media Hat

APRIL 10, 2024

The post The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions appeared first on The Social Media Hat. How to humanize your brand and create deeper connections with your audience.

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Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

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Social Media Strategies Summit

APRIL 25, 2023

Treat your blog as more than just a content hub to boost conversion rates. We’ll discuss how your blog impacts conversions and sales by creating content that resonates with your audience, boosts their engagement, and ultimately influences their purchasing decisions. Source: Careersidekick.com Another example is UnscrambleX.

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Myrland Marketing

MARCH 7, 2024

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” ” My answer was ”Absolutely!”

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Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

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Jon Loomer

APRIL 5, 2021

Back in February, I covered the challenges facing different types of businesses when it comes to domain verification, the 8-event limit, and conversion optimization. As a result, they would not be able to configure these events or optimize for conversions occurring on such a domain. Understand that this entire situation is fluid.

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Jon Loomer

JULY 19, 2023

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. Select the Website conversion location. In the example below, I’ve used “Maximum number of conversions.” ” I then selected my pixel and a conversion event for a 1 minute page view using a custom event.

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Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

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Jon Loomer

JANUARY 20, 2020

Since I previously created a Custom Conversion for a Beyond the Boost purchase, I could select to add those purchases to my report. So, they’ll report a conversion on anyone who clicked my ad and converted within 28 days or viewed my ad without clicking and converted within a day. Absolutely. So, let’s break this down.

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Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? Paid TikTok Ads Can Drive Traffic Efficiently Paid TikTok ads open up more possibilities for driving traffic and conversions. Conversion-focused ads will see better performance if they build on established brand awareness and interest.

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Bill Hartzer

FEBRUARY 15, 2024

Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community. Join the conversation today and become a part of this transformative journey towards a more inclusive and enlightened society.

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