Direct Marketing Observations

MAY 13, 2022

If you’re wondering who receives thank-you cards for social media’s newfound prominence in our daily collective conversation, be sure to include Covid, politics, the war in Ukraine, and inflation; and while you’re at it, write out a few more for a lot more Covid and a lot more politics. For those that say they don’t pay attention to social.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). At best, the effort creates some awareness to consideration conversion. The key drivers of social currency are conversation, advocacy and affiliation.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

MARCH 23, 2015

The conversations, have been lost. Mack Collier talked recently about how Twitter just isn’t the same anymore and blames it on a lack of conversation and in a recent New York Times piece on specializing to survive this quote jumped out at me: “It’s becoming harder and harder to separate the wheat from the digital chaff.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

JANUARY 31, 2018

You see, the challenge in your organization as it is in every other B2B organization, is that solving for X in social media, boils down to closing the chasm between conversations and conversions. Conversions in social media in general, in the purest sense of the word, can be few and very far between. Let’s simplify this.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

JUNE 28, 2011

It’s not conversations, it’s not discussions, nor is it customer centric inquiries. When was the last time you had a meaningful conversation with a baseball card? We actually have “dumbed&# down the term engagement. You’re treating and collecting people like they are baseball cards.

Engagement 258

Engagement Social Networking Conversation Meeting 258

Direct Marketing Observations

DECEMBER 8, 2011

We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. In the course of about a 1 minute conversation, Hashtagsocialmedia was born.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

JANUARY 20, 2010

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. The conversations have eroded into flat out pimping, so has the spirit of what all of us celebrated no less than a year ago. The conversation and ensuing relationship. Who needs conversation?

Sentiment 189

Sentiment Twitter Hubspot Microblogging 189

Direct Marketing Observations

AUGUST 19, 2010

It’s almost as if I’m reading Naked Conversations again. The conversations. This epiphany has also extended to using Twitter in a more conversational manner when I can. But far too many of us have preached to others about using Twitter to have conversations with brands and customers etc. Call it an epiphany.

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

JANUARY 17, 2019

they’ve changed not only for those that built them but also for those that were there in the very beginning and fell in love with the naked conversations that were plentiful. They wouldn’t do it but for marketers the game is all about impressions, reach, engagement and conversions. Absolutely. Absolutely.

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

MARCH 30, 2012

Yes we live in a digital age and yes we live in the age of social media and yes it’s all about the conversation. what digital, social and the conversation have done is that they snap a piece of relevance onto everything that we now come in to contact with. Chew on that.

Conversation 162

Conversation Buy Social Media Tips 162

Direct Marketing Observations

JANUARY 25, 2012

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. A phone conversation? The whole process occurred via Twitter and phone conversations. It’s being familiar with an avatar, a name, a nickname, and a location.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

SEPTEMBER 23, 2010

Conversations were abundant. As the number of people exponentially grew, the number of “real&# conversations exponentially decreased. Sure people still talked to each other but the conversations changed. So when perception changed conversations were altered. The motives were pure. You could build a network.

Twitter 185

Twitter Conversation Trends Platform 185

Direct Marketing Observations

FEBRUARY 16, 2010

I’m having less conversations with my peers. What’s more, I’m seeing less conversations. What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Which begs the question: How many networks is too many networks?

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

APRIL 28, 2011

There are too many places to have conversations, to read conversations and to lurk without having conversations. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them. There are too many places to find content, curate content, share content and consume content.

Curation 156

Curation Conversation Data Platform 156

Direct Marketing Observations

AUGUST 5, 2010

The intrinsic properties of social media lie in the conversations; and those conversations depend only on that thing ; the conversation. What happens after that is up to you and the person that you’re having the conversation with. Is this all bullshit? It’s as simple as this.

Social Media 156

Social Media Conversation Meeting Types 156

Direct Marketing Observations

MAY 16, 2011

Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Ignore the power of search at your own peril and relying solely on social to drive consideration and conversions is a risky proposition. The results from the survey/study revealed the following.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

NOVEMBER 8, 2010

Recently I had 3 conversations with a cab driver, a plumber and a CEO. Each conversation revolved around the customer experience. I want to share with you the gist of each conversation. But the conversation I had with him was as much enlightening as it was a relative fact with all SMB’s. Insights from a cab driver.

Conversation 189

Conversation Social Media Resources Course 189

Direct Marketing Observations

JUNE 19, 2012

Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. There was a time not too long ago where it seemed like every conversation and every blogpost was about social media , both the good and the bad. You should be too.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

OCTOBER 5, 2011

When social media first came on the scene-it was about the conversation. But what happened was that soon we were offered multiple sites, multiple touchpoints and multiple opportunities to have conversations. A lot of us, no, the majority of us, don’t need to be having conversations 24/7/365. So what happened?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

DECEMBER 2, 2011

You might proclaim to the customer that you have the “golden ticket” to traffic, conversions, and “conversations”, but you still get “the look”. So do I have all the answers for the fledgling social media marketer, of course not. But this much I do know; I am your target audience.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

MARCH 18, 2010

So I thought it might be prudent to provide 5 simple suggestions on what an SMB can do right now to become part of that conversation. because you want to be able to monitor and listen to conversations about you, your product, your company, your industry, your customers and your competition. 1) Get a Twitter account. The good news?

Social Media 168

Social Media Tweetdeck LinkedIn Conversation 168

Direct Marketing Observations

FEBRUARY 3, 2012

It’s created a two way mechanism to have a conversation. When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes? As a reader, should we all be obligated to comment on a blog post?

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

JUNE 10, 2010

Twitter COO Dick Costolo who was speaking at the Conversational Media Summit in New York City, offered up that Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day. Should those who are hoping to have conversations be worried? 65 million tweets a day. That’s pretty cool.

Microblogging 143

Microblogging Twitter Conference Conversation 143

Direct Marketing Observations

MAY 5, 2010

Y ou start the conversations! But if you were expecting to “turn on&# Twitter and see this wellspring of opportunities and conversations and companies and customers talking about your company-Guess what? Be proactive. Why no be the one to lead and to “make it work&# ? You may have to add hashtags that matter.

Microblogging 184

Microblogging Twitter SEO Hashtag 184

Direct Marketing Observations

FEBRUARY 5, 2010

Be part of the conversation. 7) Create a hashtag around your company, product, or industry and drive the conversations. Where are the conversations? It’s a very clear way to demonstrate value. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

AUGUST 17, 2011

As a practitioner, before you can have meaningful conversations about those possibilities, you need to have that conversation about how to cover the ass of the employer when their rogue employee does something stupid and lets everyone know it-which is then picked up by every major news outlet around the world.

Social Media 159

Social Media Buy Handbook Policies 159

Direct Marketing Observations

APRIL 27, 2010

Conversations become just that, conversations, when someone responds to you. What is the common theme there? Validation. Simply put, what we do in our communities needs to be validated. No one likes to create content in a vacuum. We need that reaction. the dialogue, not the monologue.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JULY 15, 2011

Sure you can have those short staccato like conversations, but we have chosen to use it in another way that suits are needs and desires. We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

NOVEMBER 23, 2010

If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Social networks are not what they used to be. Looking back at MySpace, it almost looks like pre-Y2k web Dev. doesn’t it?

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

MAY 20, 2011

that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

MAY 17, 2011

Social Media gives you the privledge of having conversations with anyone about anything but it does not give you the right to use it to run roughshod over the people that trust you and pay you to do a good job.

Social Media 192

Social Media Guidelines Policies Meeting 192

Direct Marketing Observations

AUGUST 24, 2011

When I first got started in social it was for reputation management purposes and even then it wasn’t as much about the conversation as it was about understanding social media and its relationship to search… or I should say a blogs relationship to search (Facebook and Twitter weren’t even part of the conversation yet) Back then, a (..)

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

NOVEMBER 8, 2011

I’m having a conversation with a friend right at this moment in which he’s saying that the only thing constant in life is change. Does that mean you know e-commerce? Some SMB’s prefer to do it all. Some can, some can’t. Some try, some fail. Enter the third party. I agree, especially in social media.

Social Media 182

Social Media Products Conversation Questions 182

Direct Marketing Observations

JUNE 17, 2010

It’s going to end up being subliminally manipulative of the message and the conversation. But hey as we have always said, the conversations are happening with or without you-I just hope the Indians have thick skin. OK, in theory I get this, and I would probably try it as well. I’m just not sure it’s going to work.

Social Media 166

Social Media Policies Sports Press Release 166

Direct Marketing Observations

MARCH 9, 2010

2) If I need a really good PR firm for example, I can contact that perso n today and we’d know each other well enough to have a very nice conversation… without the usual vetting process. At the end of the day, it’s still all about the relationships, the connections, and the conversations. We already know each other.

Social Media 196

Social Media Meeting Social Networking Conference 196