Debbie Weil

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Do You Know Your Social Media Sweet Spot?

Debbie Weil

Most organizations are engaging in one-way news-dispersing conversations on their Facebook pages. They want to be part of a real (meaning two-way) conversation. Your sweet spot is where what YOU want to achieve using social media coincides with what your audience wants. It’s not as easy to find this spot as you might think.

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Just Because You Can (Publish an eBook), Doesn’t Mean You Should

Debbie Weil

But the fact is that in the DIY (Do It Yourself) world of nonfiction self-publishing, a successful author needs to be master of many trades: first, of course, the author needs to have a unique and provocative book idea and the writing and editing need to be excellent.

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How to prepare an Ignite or TED talk: Q & A with Jill Foster

Debbie Weil

The staff hosted an event with the theme: Women, Technology, and the Conversation Era. Being able to observe your content arc and your one main idea from the audience’s vantage point is everything. TEDxPrinceton was fantastic. Video below.]

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Q & A with Seth Godin about writing the best-selling Poke the Box

Debbie Weil

Today, of course, you’re already busy tweeting, shopping, browsing, changing the tracks on iTunes, checking your email and having a cell phone conversation while you’re on the plane and ostensibly starting a book. You accepted it as the answer, and the author could take his time and lay out the argument.

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