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Do View-Through Conversions Matter?

Jon Loomer

There’s plenty of controversy within advertising circles about view-through conversions. That means that unless you changed it, conversion reporting is based on anyone who clicked your ad and converted within seven days or viewed your ad without clicking and converted within a day. What are your thoughts on view-through conversions?

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Advantage+ Shopping Conversion Events

Jon Loomer

Originally, you could only optimize to maximize the number of conversions. The conversion event was originally locked in as Purchase. The post Advantage+ Shopping Conversion Events appeared first on Jon Loomer Digital. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization.

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Conversion Leads CRM Ingegration

Jon Loomer

Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. Let me know!

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Do This for Non-Purchase Conversions

Jon Loomer

These are conversions that happen quickly, freely, and in many cases, multiple times over the course of a day or several days. By default, reporting includes 7-day click 1-day view attribution, and that’s simply not relevant to this type of conversion. Almost all non-purchase conversions will happen within a day of clicking.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. Why isn’t Ads Manager reporting your conversions? When someone completes a conversion, does the expected event fire?

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Campaign Objectives for Conversions

Jon Loomer

When promoting a conversion event, you could technically use one of three objectives: 1. Engagement In each case, there’s a website conversion location and the ability to select your pixel and conversion event. You’ll optimize for that conversion event, which will be the focus of ad delivery. Which should you use?