Adam Sherk

APRIL 14, 2009

In driving home this point I like to show people Brian Solis and Jesse Thomas ‘s Conversation Prism , because it’s a great way to illustrate the landscape and the opportunity. But that’s just what needed.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

DECEMBER 15, 2010

Related posts: 7 Conversion Rate Optimization Tips for Publishers. Christian Arno is founder of global translation service and localization company Lingo24. With 150 full-time employees working across three continents, and clients in over sixty countries, Lingo24 achieved a turnover of $8m USD in 2010. So Far so Good for Seattlepi.com.

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

JANUARY 12, 2010

Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too. Beyond that there’s no right or wrong answer, but teams will certainly get a lot more traction by being compelling and interactive.

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

NOVEMBER 3, 2009

In terms of linking out to other news orgs, when it makes sense in a conversation I say absolutely. In terms of sharing access to sources, in some cases confidentiality comes into play, but there could be instances where that might add value and potentially give stories continued life once they are published.

News 136

News List Twitter Sites 136

Adam Sherk

MAY 1, 2012

Conversions – this comes into play much more in fields like e-commerce SEO, but publishers have desired conversions too. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation). At a basic level this might be print, email newsletter or RSS subscriptions.

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

JANUARY 12, 2011

Conversely covering too many topics in a single page format splits keyword focus and makes it difficult to compete for any of the targets. Over-use of galleries is a common issue as this can result in pages with too little content to be effective search landing pages, or content buried too deep to attract inbound links.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

FEBRUARY 9, 2011

For help with targeting multiple keywords on one page vs. several pages see When Keyword Targeting Gets Tough and Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions from SEOmoz. Let’s go back to the “how to cook a turkey” example.

SEO 163

SEO Compete URL Engineering 163

Adam Sherk

NOVEMBER 11, 2010

Be sure to share things from other sources too and get involved in related conversations. Curate, don’t just self-promote – no one likes the guy at the party who does nothing but talk about himself. Make your Twitter profiles topical authorities on your areas of coverage.

Industry 200

Industry Social Media URL Module 200