Conversation Related Topics 
Adam Cohen
JULY 28, 2010
Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to enable that access to direct conversations. Companies can ultimately activate that engagement by providing value first and asking for help in return. A Proposal.
Adam Cohen
SEPTEMBER 2, 2010
One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Understanding of Conversational Technology. Understanding the Community. It’s more than just market research , it’s the practical application of it.
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Adam Cohen
OCTOBER 27, 2011
That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example. Who owns the publishing?
Adam Cohen
AUGUST 24, 2010
It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Let’s Hear From You.
Adam Cohen
JUNE 11, 2010
Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond).
Adam Cohen
NOVEMBER 1, 2010
When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Same with instant messaging.
Adam Cohen
OCTOBER 27, 2011
That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example. Who owns the publishing?
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