Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. And YouTube, for sure, I think it’s underutilized for B2B.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

MAY 18, 2021

.” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right?

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This document should outline how often you plan to publish on each social media platform and the types of content to post.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. For content consumers, Clubhouse offers an incredible variety of discussion topics to listen and join in on. An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JANUARY 28, 2020

A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. What is a social media hub? How can you build a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. 4. Share Original Content. We’ve all been hearing “content is king” for years now, but it is not sufficient simply to create original content to generate leads. Contests are useful for several reasons.

Social Media 156

Social Media Tips Review SEO 156

Webbiquity SMM

NOVEMBER 2, 2021

Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok. Maybe you found them on Instagram but they also have a blog or a YouTube channel. Once you’re following some important or helpful people, start commenting, retweeting, and otherwise sharing their content. Go Where Your People Are.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). 99% say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, and 43% to Twitter. Image credit: DreamGrow. Focus on Facebook.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

MARCH 22, 2018

Write Excellent Content. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results. You need to create content your audience will want to read, and share. To get help writing your content, try a content writing service like UK Services Reviews.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking Engineering StumbleUpon Sites 198

Webbiquity SMM

DECEMBER 12, 2018

Video content has been dominating the web for years, and its popularity continues to grow as broadband and cellular network speeds increase. Now it’s finally possible to differentiate between visitors on a deeper level, making personalized offers based on the history of prior interactions between you and the customer. Live Video.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ).

Social Media 245

Social Media B2B SEO Marketing 245

Webbiquity SMM

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. We looked at three different types of sites: pure B2B blogs, pure commercial sites, and “hybrid” sites that combined a blog with commercial content.

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Social media marketing.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

DECEMBER 20, 2011

Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week). Ten YouTube Metrics. Interaction (@ mentions).

Social Media 194

Social Media Klout Metrics ROI 194

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. If you’re not there, searchers aren’t finding you there.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. billion last year to 2.5 V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Display a feed of brand-related comments from a variety of social networks on your website?

Tools 206

Tools Social Media Sysomos Lithium 206

Webbiquity SMM

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. What types of content will you need? Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Then plan: what do you need to do?

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

MAY 30, 2010

Some of this content may not be suitable for most office environments, elderly relatives, children, pets, potted plants or those who simply lack any sense of humor. Billy Mays’ Resurrectifier Commercial – YouTube. Resco Packer-Viking Week – YouTube. Evian Roller Babies international version – YouTube.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

NOVEMBER 30, 2017

Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform. Also check our videos on YouTube for more information.” Social media automation technology is great. However, it has a potential for time wasting; no less than any other system. ” Ugh.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. YouTube reaches 36% of all business decision-makers—more than 10X the figure for Forbes.com. •

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

DECEMBER 22, 2015

Rather than annoying all of your followers with content that doesn’t pertain to them, you can focus your ad on just that niche audience and create a great ad that is perfectly tailored to their needs. Since it won’t appear on your wall, your followers won’t think that you only post self-promotional content.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

APRIL 27, 2010

Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures. If content generation is included, overall costs aren’t likely to change much. The one question missing here was what gets included in social media time.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JULY 23, 2013

So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo.

Types 194

Types Directory Engineering SEO 194

Webbiquity SMM

FEBRUARY 16, 2016

3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. 71% said Twitter, while 54% each mentioned Facebook and YouTube. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. Iconsive ). Iconsive ). Iconsive ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Make your content easy to share by including social sharing buttons on your blog posts. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 30, 2012

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JUNE 24, 2014

For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. Dismissive brands are content doing what they do, and have no desire to go beyond that, despite the many indicators suggesting that perhaps they should.

Social Media 192

Social Media Brands ROI Case Study 192

Webbiquity SMM

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# Social Sharing (YouTube, Flickr, SlideShare, etc.). Particularly in social media, let the community decide what content has value and what is spam. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JUNE 26, 2019

Companies are always looking to build up the brand name and image, and sharing informative, useful content in social media networks where your leads, prospects, and customers hang out is excellent for accomplishing that goal. Post and link back to content on your site or blog that is informative or intriguing to your prospects.

Social Media 194

Social Media Marketing B2B Loyalty 194