Waxing UnLyrical

JANUARY 22, 2014

As communications pros have to grab the attention of their audiences in shorter and shorter windows of time, the importance of quality content will only continue to grow. Microvideo is the perfect way to do that, and creating compelling content using Vine or Instagram can spread quickly.

Instagram 212

Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

MARCH 15, 2018

Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts. Doing so allows associates to focus on content versus mechanics in the middle of the crisis situation.

Badge 175

Badge Embedding Forums Mobile 175

Waxing UnLyrical

MARCH 12, 2014

Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable. Marketers hear all the time about how they should double-down on their creation of visual content. Why Does It Work?

Meme 191

Meme How To Marketing Community building 191

Waxing UnLyrical

AUGUST 17, 2015

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! That should be incentive enough,” replies Avinash when Stephen Woessner asks why business owners should care about their digital marketing in this YouTube interview. But reading just one post from Avinash is never enough. I Wish I’d Known That.

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

MAY 26, 2011

The number of passive observers is dropping and the number of engaged content creators is on the rise. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. The use of social media at our university is evolving. They were always there.

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Team Social Media Aggregator Meeting 165

Waxing UnLyrical

OCTOBER 25, 2011

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. Fifty years ago, when content producers were a privileged club, the ratio was probably 1:10 million.

Startup 204

Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

JULY 24, 2013

Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. Dr. Swanson uses her blog and YouTube videos to address common questions parents ask, allowing her to focus more time on the unique medical issues of her patients during their office visit. This originally ran on Nov.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. Good content still needs to be found.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

NOVEMBER 10, 2010

Pitches, content creation, op-eds, etc. Video (think YouTube at the very least), images, podcasts… really, you’re only limited by your imagination. Because Im a business owner and a PR chick, I get a lot of value from your content. They both want good stories that will resonate with their audiences.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

AUGUST 24, 2016

The first thing I want to review is the completion percentage of current content. I want to see a baseline of existing video content segmented by content bucket. Escalate the call to action in existing content. The downside is brands can spend thousands (or more) to develop the content. If so, try something else.

Brands 100

Brands Class Video YouTube 100

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. I am using my show to build a virtual classroom in which we are all teachers and students at the same time; we come together to co-create content as well as to learn from each other. The Execution.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

MAY 31, 2018

Problem #1: Using other people’s copyrighted content is incredibly risky! Understand that lawyers don’t say no to using other people’s content because we’re not cool. You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client. It’s just not worth it!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

APRIL 19, 2018

Visual Content Wanted. Problem: You know you need visual content to paint compelling pictures about your cause and help potential supporters and donors understand the difference you make. Endless templates, images, fonts, layouts and ideas, the free version of Canva will make you feel like a visual content pro. Think again.

Tools 191

Tools Marketing Discount Hubspot 191

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. ” “ Humanize your content !” Element #3: Content. Content is at the heart of what we do. Without content, there would be nothing to communicate about , and no reason to communication with anyone. ” Etc.

Strategy 100

Strategy Case Study Collaboration Communities 100