Josh S Peters

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Search and Social Weekly (1.6)

Josh S Peters

This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles. How to Drive More YouTube Views With Pinterest. ”) But no more. Your website.

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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make). It defines the new set of actions that are taking place when consumers buy a product.

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HOW TO: Optimize the OG:Description Tag for Search and Social

Josh S Peters

Every site has a character limitation to what it will display on links and content shares. By now we all know that social media is much more than just Twitter, Facebook, YouTube, LinkedIn, and Google Plus. It’s a meta tag so there’s virtually no limit on how many characters you can include.

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The Convergence of Search and Social – Part 1

Josh S Peters

It goes beyond Twitter, Facebook, YouTube, Pinterest, etc. While SEO is still definitely about creating the least imperfect site (hat tip to Grant for the phrasing) it’s become more and more about the type and quality of the content on the site and how it gets shared off of the site. THE CONVERGENCE OF SEARCH AND SOCIAL.

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How Johnnie made his own game

Josh S Peters

Unfortunately the smallest YouTube embed is slightly larger than my middle column here so it over flows a bit, I apologize, but I promise you the message told in this truly amazing piece of story telling won’t be lost. Recently&# the Johnnie Walker company released an amazing advertisement that embodies this spirit.

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To Thine Own Audience Be True

Josh S Peters

But having and posting to a Facebook account, Twitter profile, or YouTube page isn’t enough. Part of the fun of being a communication professional today is the variety of platforms available to share information. Social media in particular offers a delicious menu of choices. These popular services should be viewed as tools.

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10 Internet related things I'm thankful for

Josh S Peters

YouTube – A never ending stream of entertainment and information. I never get tired of all the great content that can be found here. TweetDeck – This is by far my favorite way to use Twitter. Being able to split up columns and follow groups has been invaluable over the last year.

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