Direct Marketing Observations

MARCH 29, 2011

Black to beat Bieber for YouTube’s most hated… via Know Your Meme. Tween sensation Rebecca Black will see her parent-financed video “ Friday &# beat Justin Bieber’s “ Baby &# for most disliked YouTube video within the next few days, if not hours, reports ReadWriteWeb. This is your brain on Rebecca Black.

Meme 162

Meme Content YouTube Report 162

Direct Marketing Observations

JANUARY 3, 2011

Why do you think YouTube is the #2 search engine in thw world? Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minute? Awhile back, Alex Iskold wrote about a conversation he had with a friend about his son, he mentioned that his son accesses the web through YouTube. Why does YouTube work?

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

JUNE 21, 2011

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You have pushed out some weak, self serving content on all of them. You push out content on all of your networks but it’s over the top and self serving. Plateau #1. You’ve created a blog and have added a few posts. Plateau #2.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

APRIL 19, 2010

But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content. Create video on YouTube. Comment on YouTube. Share content. Have access to all content pages that your child has created. They can: Text with their phone.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MARCH 1, 2012

Metas matter because they drive the creation of content, the creation of bios, and the creation of hyperlinks from Tumblr and Twitter to YouTube and Pinterest. The point being that search will continue to love social but before you even get to the point of cranking valuable content about you and your business. you know why?

Adwords 138

Adwords Tumblr Reputation YouTube 138

Direct Marketing Observations

NOVEMBER 2, 2012

Consumers look for alternatives when they realize that they have to pay to access content online. Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

FEBRUARY 9, 2010

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Today anyone can produce content and distribute to a potentially sizeable market.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143