Direct Marketing Observations
OCTOBER 13, 2011
We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Good content is getting lost in the firehose of bad content.
Direct Marketing Observations
AUGUST 9, 2012
Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.
Direct Marketing Observations
NOVEMBER 23, 2010
In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Take for example search. doesn’t it?
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