Waxing UnLyrical

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Optimizing WordPress Excerpts for Maximum Clickability

Waxing UnLyrical

As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. This is WordPress’ built-in Excerpt field.). What plugins such as AiO SEO, etc.,

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Optimizing WordPress Excerpts for Maximum Clickability [Redux]

Waxing UnLyrical

As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. This is WordPress’ built-in Excerpt field.). What plugins such as AiO SEO, etc.,

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How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

Then I checked out a few different options, including Mobify , WordPress Mobile Edition and then (because I was getting bored very quickly) WPTouch. A really easy way to make your WordPress blog mobile friendly. What other tips do you have on optimizing content for mobile? If you love food, you should subscribe… heh!).

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g.

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How I Set Up My WordPress Blog In 2 Hours

Waxing UnLyrical

It’s a little bit different from Waxing UnLyrical, in that it has a sidebar either side of the main content area, and so many configuration options that my head is spinning. I used a free theme – the Producer – after looking around for a few different options.

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Taking Time Off When You Work In Social Media

Waxing UnLyrical

While I don’t need anyone to work on strategy, project development or content planning while I’m out of the office, I do need them to handle the day-to-day (er, hour-to-hour) tasks involved with managing the organization’s blog. Strategy, content promotion, search engine optimization – these things are off the table.