Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. The sweet spot for blog content is from about 300 to 400 words.

Content 304
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. This includes best practices, strategy, online tools and platforms, content formats, and more. Consultants also manage content development, graphic design, video and podcast production, photography or any campaign collateral.

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Images are key in creating engaging content. Social networks are increasingly optimised to promote video content first. Content Curation. Content Management.

Skills 195
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Part of this is understanding how people use and view digital content, often referred to as the user experience (UX). A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. Being an imagery content maker.