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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Simple Search And Social Strategy Framework.

Strategy 186
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.

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Engagement is Mantra of Social Media, Why Not Mantra of Schools, too?

Josh S Peters

Why cannot we create a wiki page s with the fact s , which we have learned in the class instead of reading old-fashioned books ? Why are schools signing contracts with providers of email services and pay lots of money for it, if every kid now is having their own free email address?

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. If Google Alerts had been developed with a focus on social media, this would be it.

SM2 202
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Make your content easy to share by including social sharing buttons on your blog posts. Generate webinar registrations.

ROI 191
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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

IT departments are increasingly being asked to implement wikis, blogs, social bookmarking, video-sharing, and dozens of other varieties of collaboration software – software they may know how to code, but often have no idea how to actually use. As a developer, you should be expected to blog, tweet, edit wikis, etc.

Gov 2.0 117
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.