Techipedia: Tamar Weinberg

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. What it means for marketers looking to increase click-throughs is that they should be hiring authors with a high rank who post content at pages with a high rank. The Old Model.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Content Optimization.

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

However, by taking a little bit of time to correctly tag our sharing URLs , we can open up a whole wealth of information – enter Google tagged URLs ; an amazingly simple and easy way to track shares. Multiple people can be sharing and we’re none the wiser as to who’s work is having the most effect (if any!).

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How to Get the Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I’ve been proud to provide regular content to my readers. The posts for the last five years are: Best Internet Marketing Posts of 2010.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

If it’s a fan-gated “Reveal&# tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? You can put URLs in this section, but they won’t be “hot.&#. Reveal tabs are a great way to build up your fans, if done well.).

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When Networking Falls Short, Your [Lack of] Success Will Follow

Techipedia: Tamar Weinberg

If you’re just going to throw your URLs to an discerning audience, and not spend time getting to know the people on those social sites, you’re wasting your time. Putting effort into commenting, voting upon submissions, or resharing the content will be a more effective use of your time.

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How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

average higher recall rate of vanity numbers over URLs. And, according to a study by Infosurv, Inc. respondents had a 75.4% average higher recall rate of vanity 800 numbers over numeric toll-free numbers, and they had a 57.6% Jeanne Landau has eight years of experience working with the SMB market.