Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Campaign Content How To SEO 165

Waxing UnLyrical

MARCH 5, 2014

From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Leverage content for causes.

Content 262

Content Wikimedia Diagrams Community building 262

Waxing UnLyrical

JUNE 22, 2015

Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? ” 5. ” 5.

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Content Consultant Flickr Publishing 100

Waxing UnLyrical

JUNE 29, 2015

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Have you experienced an email content strategy that was out of this world? Here are some ideas. ” 3.

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Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

JANUARY 26, 2012

As you think about blogging, whether for personal or business reasons, how much do you mix up your content? I love different types of content, and like many people, am attracted to visuals almost as much as – perhaps more so than – written content. On Creativity and Content. So does Erica Allison.

Content 185

Content Klout Badge Exercises 185

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. Good content still needs to be found.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

DECEMBER 2, 2015

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. You need to find out who you are creating the content for, what their needs are, and what their present thoughts are regarding the theme of the content.

Content 100

Content Influencer Forums Analysis 100

Waxing UnLyrical

JUNE 8, 2015

So as a tip of the hat to them, today’s roundup is all about measuring content, and what you can do to get there. A meaningful framework for content measurement (Rebecca Lieb, Marketing Land). The 4 types of content metrics that matter (Jay Baer, Convince & Convert). ” 3. Why: I LOVE GOOGLE ANALYTICS!

Content 100

Content Metrics Consultant Template 100

Waxing UnLyrical

AUGUST 15, 2019

That’s more than enough time for them to see a few seconds of content from your particular business account. What Type of Content Should a Story Feature? The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JUNE 24, 2019

Consider a mix of the types of influencers. Think about what inspires them to share content. Their audience is more likely to be engaged around the content they share. The stories of the micro influencer sharing content more often and with better skill than the “big names” for the same campaign are many. Event panel.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JULY 11, 2019

You’ll likely notice that certain colors, font styles and types of images appear very commonly: this is due to long-established associations (green to nature, purple to luxury, red to passion, etc.). These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing.

Company 210

Company Brands UGC How To 210

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. I am using my show to build a virtual classroom in which we are all teachers and students at the same time; we come together to co-create content as well as to learn from each other. The Execution.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

OCTOBER 19, 2010

Results show as you type and before you finish typing the word opportunities, several potentially relevant results show up for VolunteerMatch and idealist.org. Relevant content is, and will continue to be, key to reaching searchers. Ads will also continue changing as users type, which could decrease click-through rates.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. Guest Post by Alicia Lawrence. Great copy isn’t enough anymore to capture and keep readers—they need visuals.

Creative Commons 193

Creative Commons Meme Tumblr Flickr 193

Waxing UnLyrical

OCTOBER 21, 2015

Let it be known that I have a deep love for all things data related…and not just because it resonates with my Type A personality traits. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result?

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Data Delicious Startup Analytics 100

Waxing UnLyrical

MARCH 21, 2014

Content really does rule. Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Sixty-one percent of our campaigns that have raised funds use content marketing as part of their campaigns. Here are some of their insights: Fundraisers who use a video raise 2x more than those without videos.

Community building 245

Community building Consultant Campaign Communities 245

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

FEBRUARY 5, 2013

It’s much easier to potentially get new Likes if people simply enjoy your content. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. You want to post content that your fans can’t help but share with their own followers. Provide Value.

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B2B Communities Facebook How To 230

Waxing UnLyrical

NOVEMBER 2, 2017

Uncovering gender bias can be tricky, so the next question asked what challenges there are in this type of measurement: A5 It’s never been done before. PR pros generally focus on the written word, but with content creation, images are now a major component of what we are producing. Kristie Aylett, APR (@KristK) October 12, 2017.

Research 193

Research Advertising Questions Communities 193

Waxing UnLyrical

DECEMBER 20, 2018

Nearly all of us need to improve our skills as practitioners, whether that’s about media relations, content, digital, SEO and influencer marketing, as well as how to integrate it all for maximum effect. One of the benefits of this type of approach is that the workshop content can be customized to the needs of the agency, department or group.

Consultant 213

Consultant CPC Training Skills 213

Waxing UnLyrical

AUGUST 14, 2013

Among the range of organizations we’ve worked with to leverage the advantages of the automated content management and workflow efficiency are United Way, the Cleveland Indians, Michigan State University, Harley Davidson, and Wendy’s, just to name a few. This type of solution also allowed press agents to facilitate faster workflows.

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Repository Press Release Data Process 203

Waxing UnLyrical

NOVEMBER 7, 2014

” They want to attract a certain type of customer, they want to do a certain type of work, perhaps of certain scale, they want to be in the running for certain types of RFPs… that’s the kind of thing you have to understand right at the start. That is why they want “PR.” See what I mean?

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

APRIL 19, 2018

Visual Content Wanted. Problem: You know you need visual content to paint compelling pictures about your cause and help potential supporters and donors understand the difference you make. Endless templates, images, fonts, layouts and ideas, the free version of Canva will make you feel like a visual content pro. Think again.

Tools 191

Tools Marketing Discount Hubspot 191

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Direct Traffic: Someone going directly to your site (literally typing your site’s URL in their browser). Guest Post by Brandon Andersen.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

APRIL 11, 2013

I follow CEOs, entrepreneurs, reporters, athletes, celebrities, college students, and many other types of folks. Guest Posts Matt LaCasse Social Media curating content Feedly Google Reader rss feeds' That’s not to say we shouldn’t be seeking out information on our own. He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

Google Reader 275

Google Reader Google RSS Tweetdeck 275

Waxing UnLyrical

MAY 31, 2018

Problem #1: Using other people’s copyrighted content is incredibly risky! Understand that lawyers don’t say no to using other people’s content because we’re not cool. You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The latter filter means you can narrow down the keywords to include the types of products or services you sell directly, or just the industry you’re in.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

AUGUST 31, 2016

I no longer have to take the time to type the name of a video into the iPad. Author information Emma Hawes Emma Hawes is currently working as a freelance social media content creator, while attending graduate school online at Purdue University. After I found Duet, it made this assignment and life easier.

iPad 162

iPad Price Journal iPhone 162

Waxing UnLyrical

JUNE 5, 2012

The momentum generated by an enhanced reputation and visibility in the media and other forums will make it easier to place further thought leadership content. It has a good chance of also leading to requests for further thought leadership content or commentary on key platforms relevant to the organization (an old school viral characteristic).

Reputation 208

Reputation Overview Forums Organization 208

Waxing UnLyrical

SEPTEMBER 26, 2012

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. We need to weave tactics and types of media together for a holistic experience rather than isolate them. Obviously, financial and staff resources are deployed to create this media.

SEO 246

SEO Publishing Organization Meeting 246

Waxing UnLyrical

DECEMBER 5, 2014

So, with a tip of the hat to Buzzfeed and all those sites that are constantly telling you how you’ll feel after you see/read/watch/hear the piece of content they are pushing, here are 27 things you should never post on Facebook if you don’t want to be thought of as a barfshiner. TYPE NICE THINGS!”

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Facebook Consultant Google Feed 278

Waxing UnLyrical

JULY 27, 2015

And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. Check out these posts. ” 3.

Influencer 100

Influencer Consultant Curation Conference 100

Waxing UnLyrical

APRIL 23, 2013

Simply type in the name of the person you want to frame, enter the fake tweet, and voila! Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Cohen and RedShift provide content that is effective for both customers and search engines. Then fake tweets are easy to create. Fake tweets!

Social Media 266

Social Media Meme Flickr News 266

Waxing UnLyrical

NOVEMBER 2, 2015

4 Ways to Build Content Marketing Authority with SlideShare. 5 Tips to Get in Your #Creative #PR Groove. ” 3. ” 4. ” 5.

Consultant 100

Consultant Instagram Skills Training 100

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. The content you push to your employees (outputs) is in your control. First, carefully plan your content. How does it figure in PR?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

MAY 29, 2015

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. – brilliant guests, with whom we’ll be discussing how to effectively measure content. ” #measurepr.

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Lurker Consultant Metrics Journal 100