Small Business Mavericks

MARCH 20, 2014

User-generated content (UGC) is any content created by users of your website. So what are the benefits to allowing this type of content? There are three really big benefits to user-generated content: Customer interaction – First, you can interact meaningfully with your customers. But what if it’s not?

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UGC Forums Content SEO 105

Small Business Mavericks

NOVEMBER 27, 2013

Content calendars are important organizational tools for bloggers, content marketers, and online businesses. No matter what type of blog or business you are running, an editorial calendar – or content calendar – can help keep you on track and manage your content better from day to day and week to week.

Content 101

Content Small Business Policies WordPress 101

Small Business Mavericks

OCTOBER 10, 2012

So how do you optimize your content for each location that you serve? This is a challenge for many businesses because you can’t just take the same content and replace city names with other city names and call that local SEO. One way to reach customers in multiple geographic locations is by providing different types of content.

Content 98

Content How To SEO Engineering 98

Small Business Mavericks

JUNE 18, 2012

There are still a lot of small businesses, search engine optimization companies , and Internet marketers who believe the best way to create content is to come up with a keyword and write stream of consciousness copy about it in hopes that your search engine rankings will get better. But I don’t recommend this content strategy.

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Insurance Content Small Business Engineering 98

Small Business Mavericks

OCTOBER 30, 2015

This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. E-mail content – People are still attached to their e-mails. Long-form content is in.

Content 70

Content Newsletter Publishing Blogger 70

Small Business Mavericks

FEBRUARY 6, 2017

One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience. According to the report, sponsored social is in the top three most influential types of content.

Content 70

Content Guidelines Report Blogger 70

Small Business Mavericks

MAY 10, 2013

It doesn’t matter what kind of content you have, if it isn’t strong content, then your visitors will leave. Your content must do three things really well. Content that does these three things is really strong content. Your goals should state what you want your content to accomplish.

Content 101

Content How To Small Business Strategy 101

Small Business Mavericks

DECEMBER 21, 2015

Not every method of communication appeals to every type of customer. Different marketing channels appeal to different types of people based on their learning styles. So I recommend picking one or two channels and focusing on developing the best content for those that you can. Why You Need Multiple Marketing Channels.

Content 70

Content Directory How To Small Business 70

Small Business Mavericks

JANUARY 17, 2013

Your website content must do two things: It must first appeal to your ideal customer. This is the dual nature of all website content. You may even specialize in a particular type of automobile – say, drivers of foreign cars. You may even specialize in a particular type of automobile – say, drivers of foreign cars.

Content 101

Content How To Buy Organization 101

Small Business Mavericks

MAY 7, 2014

On Moz, in the article “ Is Your Content Strategy Guided By Audience Intent (Or Just Keywords)? ” some good questions are asked about content. I like them all, but these three sum it up: Why are we creating this content? goal of the content). Your site is providing the content that interests your customers.

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Questions Content Engineering SEO 70

Small Business Mavericks

APRIL 24, 2012

One popular type of content is that which answers questions. It’s the type of content we should all be looking at on a regular basis, since internet users predominantly use search engines to look for answers. I am often surprised then to find the answer to a question in the contents title. How so you ask?

Content 98

Content Engineering SEO Types 98

Small Business Mavericks

NOVEMBER 24, 2015

One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience. According to the report, sponsored social is in the top three most influential types of content.

Content 70

Content Guidelines Report Blogger 70

Small Business Mavericks

MARCH 17, 2012

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

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Publishing Repository Joomla Content 98

Small Business Mavericks

FEBRUARY 15, 2012

The Google Panda update has really made people stop and take stock of the content on their website. Content for the sake of content is going out the door. What’s now needed is content that grabs a reader’s attention. Do you write engaging content? The kind of content that readers may share with others?

Content 93

Content Directory Small Business SEO 93

Small Business Mavericks

NOVEMBER 18, 2014

Think about it: what do search engines do but search for the word that is typed into the search box? And search engines work on finding the thing that is typed into the box before you hit that little magnifying glass icon or enter. What Is That Keyword, Really? You will be using the keywords they will be using to find you.

Engineering 107

Engineering SEO Small Business Types 107

Small Business Mavericks

OCTOBER 4, 2012

It also helps content producers come up with good ideas for their content. These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. Google Suggest – When you search Google you’ll see a few suggestions as you type. I encourage you to use them.

Research 156

Research Google Tools Trends 156

Small Business Mavericks

JUNE 12, 2013

Responsive design makes your website more accessible to each type of device your visitors are likely to access it from. The alternative is to maintain multiple websites – one for each type of device. This can be costly, lead to duplicate content issues, and be bad for SEO. You certainly don’t want that to happen.

SEO 110

SEO Cost Issues Mobile 110

Small Business Mavericks

MAY 12, 2011

Then you have SEOs who believe that content development is more important. Of the latter type, there are SEOs who place varying degrees of importance on links. I’m on the side of the content development SEOs. It doesn’t do any good to build links to a web page with no content. So who’s right?

SEO 173

SEO Engineering Activities Types 173

Small Business Mavericks

SEPTEMBER 19, 2013

Or is it that they simply killed an inefficient and spammy type of link building? True link building is any activity you undergo for the purpose of promoting your best content by legitimate non-spammy means. link building content inbound links links SEO' But did they? How will the search engines ever find your website?

Press Release 98

Press Release Exercises SEO Engineering 98

Small Business Mavericks

DECEMBER 4, 2013

These improvements could also affect other types of searches such as geographical searches and other name-type searches (e.g. Google Trends has always been one way of obtaining useful related keyword data for content producers. search engines content marketing google trends keyword research'

Comparison 101

Comparison Trends Google Research 101

Small Business Mavericks

JANUARY 10, 2014

I’m going to share with you three very popular ways to create a list for publishing to your blog and tell you what the advantages are to each type of list. If you are writing a top 10 list or another type of list where numerical values are germane to the content, then ordered lists are perfect.

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List Small Business Types Publishing 98

Small Business Mavericks

FEBRUARY 18, 2015

How does your content measure up? But there is another type of language that your site should speak, which is the language of the completely ignorant, someone who is looking for information because they don’t know. website development html insider lingo languages used in content newbie clueless online health checkup'

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Sites Types Engineering Issues 70

Small Business Mavericks

SEPTEMBER 25, 2014

For all practical purposes, keywords are the words a user types into the search box for the search engine to find. Today’s search engines have the capacity look for those words and similar words then compare them to the content for relevancy. Understand What Keywords Really Are.

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How To Small Business Engineering Groups 125

Small Business Mavericks

JANUARY 6, 2016

SEO means writing your website content, blog content, and other branded content in such a way that it stands a better chance at obtaining high search engine rankings. Not all of them will be effective for your type of business. If you are a business-to-consumer type of business, Facebook may be more effective for you.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

JANUARY 22, 2014

If you examine link spam, you’ll see one common thread in virtually every type of link spam online. It’s all based on low quality content. So you could say the real problem with link building is a problem with low quality content. The links are just one of the triggers that helps Google find the low quality content.

SEO 93

SEO Google Content Types 93

Small Business Mavericks

SEPTEMBER 9, 2014

Now, I would be pretty safe betting that more than just moms watch this type of video. There are a few things to keep in mind with this type of video: It has to answer the question being asked. Short wins over long, and simple is way better than complicated when it comes to this type of content.

Video 111

Video FAQ Marketing Mobile 111

Small Business Mavericks

OCTOBER 16, 2014

While it’s true that a lot of PDF content isn’t the greatest SEO content, it’s not true that PDF documents are bad to have on your site if there are good reasons for PDFs to be there. Be careful about duplicate content when you are updating documents. What’s A Good Reason For A PDF? Practice Good SEO.

SEO 111

SEO Engineering URL Sites 111

Small Business Mavericks

AUGUST 22, 2012

Put another way, marketers have debated the relative value of on-site content and off-site content ever since the advent of the World Wide Web. Other marketers will sing the praises of on-site content. So which is more important? I think both are important.

Sites 101

Sites SEO Engineering Publishing 101

Small Business Mavericks

JUNE 4, 2012

Not only will customers and prospects perceive your brand to be unique and different, but your content will reflect the natural uniqueness of your brand – and that’s how marketing is supposed to work. A customized online marketing strategy will make your website and your web presence unique.

Marketing 192

Marketing Small Business Engineering Strategy 192

Small Business Mavericks

AUGUST 1, 2014

Mashable had a nice reminder by Mike Volpe of 6 Mistakes Most Marketers Make Daily and a lot of them affect social media: no content strategy. no context for content. But there’s another aspect of his list that reminds me of relationship, and that is number 2 — no context for content. slow site speed.

Social Media 102

Social Media Conversation List Types 102

Small Business Mavericks

JUNE 19, 2012

Content consumption continues to dominate tablet usage. Tablet users have an appetite for paid content. Tablet content purchasers and cross-platform tablet users are more positive about tablet ads and are more likely to purchase products from their tablets. Not only that, but they are responding to ads within that content.

Embedding 105

Embedding iPad Study Platform 105

Small Business Mavericks

OCTOBER 4, 2013

You can also order your content in such a way that it is creative and reflects your business’s core values. Facebook pages look more professional and you can share all types of content on your page. You can see how many people have liked and shared your content as well as what your overall reach is for your content.

Facebook 98

Facebook Analytics Social Networking Publishing 98

Small Business Mavericks

SEPTEMBER 10, 2014

I think it’s a lot like any type of security issue because you need to acknowledge that it could happen and pay attention so it doesn’t happen, or at least is limited in the damage it causes. More authority content, better site, the works. To quote Neil Patel: “And then you go on the offense — you make killer content.

SEO 102

SEO Journal Small Business Notification 102

Small Business Mavericks

OCTOBER 5, 2012

There are different types of links. When it comes to your blog, linking for the benefit of your reader is the most important type of link you can create, and you should create as many of these as you can. Don’t be chintzy about your links. Reference your web page on that subject and link to that page. Be helpful above all else.

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How To SEO Newsletter Resources 98

Small Business Mavericks

AUGUST 1, 2011

However you look at it, both forms of marketing can fit nicely into what we call “content marketing.&# Here are 5 things blogging and article marketing have in commong: High quality content is very important. The same is true of onsite content designed to gain search engine rankings.

Marketing 110

Marketing Reputation SEO Engineering 110

Small Business Mavericks

MARCH 7, 2013

Some are more effective than others based on the type of business you are promoting, but all the methods have their pros and cons. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. There are many ways to go about publishing online.

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Hubpages Publishing Small Business iPad 98

Small Business Mavericks

AUGUST 25, 2014

This is a free PDF download of 89 pages made easy to read with big type and nice ‘Link’ visuals reminiscent of a popular video game. Here is the table of contents: What is Link Building & Why is It Important? Types of Links (Both Good & Bad). Visuals, no overloaded pages, and easy to read.

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Metrics Engineering Types Research 93