Mindjumpers

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4 Ways to Create Always-On Content

Mindjumpers

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. 5 Always-On elements from Kraft Foods .

Content 242
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What Content People Share And Why They Do It

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. The focus on content relevance is normal. The types of content that get shared most.

Content 213
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Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Content strategy.

Video 100
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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189
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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In Facebook Insights you can export an Excel post level data sheet with 7 tabs and almost 50 types of data on all the posts you have published in a given period.

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How to Uncover Negative Feedback on Your Facebook Page

Mindjumpers

The first is the unique number of fans not liking your message and the second is the number of times negative feedback is given per post and by type. Balance your content. Socialfresh also underlines that you must make sure to balance the amount of content from each area. Compare negative feedback to interactions.

Facebook 267
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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

When we look into the different types of content, however, status updates have actually increased with about 20 % in reach after the Edgerank algorithm change. This means that you have to concentrate your efforts on turning those Fans into “Superfans” and maximize engagement with them by producing quality content.

Brands 244