Josh S Peters

APRIL 22, 2010

It’s a combat sport (like boxing, jiu jiutsu, wrestling, etc) that takes the best aspects of various types of martial arts and mixes them together (hence the name). It’s no different than any other type of combat competition. SEO, SEM (PPC), social media, email, media buys, content marketing, networking, etc.

Marketing 113

Marketing Press Release Skills Lijit 113

Josh S Peters

NOVEMBER 30, 2009

This type of campaign will usually have hooks into the sales channels and marketing materials are often riddled with copy points surrounding what it is, does, or offers and will typically have a CTA (call to action). When it comes to getting inbound sales from your blog you need to have good, relevant content. Additions or ideas?

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

JULY 13, 2009

Under Account 2nd option is Username Erase your and type in a new one. If it’s available type in your password and click save #2 let everyone know that you changed it Send out a Tweet or 2 letting people know you changed your name. Click on Settings at the top.

Twitter 175

Twitter Tweetdeck Lijit eBook 175

Josh S Peters

MARCH 25, 2009

The one nice thing about these types of engines is that if you don’t like your ranking you can always get re-ranked (usually for a fee) by requesting a new review. These types of sites will always display fewer results because they are human based and only added by editors, but they are usually very targeted and are high quality.

Engineering 100

Engineering Sites Yahoo Microsoft 100

Josh S Peters

OCTOBER 20, 2009

Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. 4 Types of campaigns and their metrics 1. This type of campaign uses ROI,but only after you’ve determined what each lead is worth to you based on previous numbers. Here we would be looking at Impact.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

SEPTEMBER 18, 2009

.&# When it comes to marketing there are 4 basic types of campaigns that can be run, all of which can utilize social media, and before I explain the 2 ways I see this quote (and their current campaign) being taken I’m going to do a quick review of those 4 types and then quickly go over some GAP campaign info.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

DECEMBER 4, 2009

It all depends on how big your customer base is, type of program, type of customer etc. Blog – The blog isn’t the best way to deliver exclusive content or offers to your loyal customers, but it is a good place to talk about the program itself. This can also be done on LinkedIn with private groups.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

SEPTEMBER 2, 2009

I don’t like to take these types of things, and have noticed a marked change in my body chemistry and overall self since starting on this journey so I won’t be reaching for any of this stuff on a daily basis ever again. So now here’s the big question. How will that play into my loyalty to the brand?

Energy 150

Energy Tumblr Posterous Lijit 150

Josh S Peters

FEBRUARY 16, 2009

Whether it’s defining common terms, discussing various trends or basic topics everyone who runs a business online, wants to run a business online, is in marketing, wants to be in marketing, going to schools (you get the point) can benefit from this type of information.

Marketing 100

Marketing Lijit eBook Widget 100

Josh S Peters

NOVEMBER 23, 2009

Blog – You can help create interest and awareness by having good content that people want to share. Work on building outposts for your content on social bookmarking sites like Digg and Delicious to help get more exposure for it. As you build your readership be sure to cover the types of information they want to see.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

SEPTEMBER 29, 2009

This type of blatant ripping off is just not acceptable in any way, but what I didn’t expect was what followed from the local (and even out of state) community at large. I have to express complete awe at them thought they could get away with something like this.

Lijit 113

Lijit eBook Widget Disqus 113

Josh S Peters

NOVEMBER 3, 2009

Just like PPC it will take time and effort to refine your process, optimize for content and results, but once you get it down you should have a good setup that is bringing you some decent leads for your business as well as helping you connect to the community of people who use / like your type of products.

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

JULY 24, 2009

They have begun using social media to engage their fans and outdoors types alike to help make the maps and guides that will be helpful to the people who use them. After talking to their Marketing Specialist Kris Miller I can tell they are quite excited about getting involved, but she definitely knows some of the frustrations.

Social Media 100

Social Media Brands Meeting Lijit 100

Josh S Peters

JULY 22, 2009

Learning from your customers and how they use the products, how it fits into their lives and through these types of communication the brand is growing. They definitely understand the impact of social media. The second company that blew me away when talking to them was Keen.

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

JANUARY 4, 2010

Recently I did 4 posts about the 4 basic types of marketing campaigns and some advice for using social media in them. You might quickly shift gears from one type of use to another very quickly and looking at it might become a bit of a nightmare to measure. So far we’ve covered: 1. Using Social Media in an Awareness Campaign 3.

Social Media 100

Social Media Lijit eBook Campaign 100