Direct Marketing Observations

JANUARY 17, 2012

Does it matter if you create content or if you lurk? The fact is, the more networks you’re in, the more likely that your content is going to suck in some of them. For those that are of less importance, the content you create, should you even bother, will be diluted. It’s the law of averages. It Depends.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

SEPTEMBER 17, 2010

If it’s the company website, you probably have some type of responsibility or influence over it’s content. Assuming I know the audience that read this blog, chances are you have some type of input into your company website. Either it’s your own personal site, or it’s your company’s.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

OCTOBER 3, 2011

Sites that are providing some type of payoff to be there, can overcome design inefficiencies on large scales. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques. Why is that? Because people want to go there. People want to use that site. No matter how difficult it is. What does this mean?

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m not going to tell you what it is yet.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

SEPTEMBER 30, 2014

companies can’t really keep the lights on without this type of quantifiable data. content strategy digital marketing Marketing strategy success' For a lot of large companies and even the small ones, it’s all about measuring the impact of their efforts, right? Little wins are just as important as the big ones!

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

JULY 6, 2011

It’s sort of a corporate speak type of thing to essentially describe the capabilities of your company isn’t it? You are social, you are participatory and you are producing content? Sometimes I’m not so sure I always know what that means. Value drivers. But what if we say you are a “social company”? What should they be?

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

MARCH 10, 2011

The email was a general, &# Oh Sensei, What is the path&# type of inquiry. The content of the email? It opened my eyes to the power of connections, the power of having a direct type of access to someone who you might have thought was inaccessible. Though at the end of the day, I didn’t expect a response. The key there?

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

JANUARY 14, 2010

1) Here’s a cool little tool: Type in a brand name. We’re either creating it or consuming it. There’s no in between here on the interwebz. With that said, lets look at what you might have missed over the past week. Find out how visible it is on the social web- How Sociable. A great read. A cautionary tale if you will.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

MARCH 23, 2010

In fact what this simply means is that those 2 aforementioned companies have merely carved out a niche for themselves in a space that Twitter doesn’t necessarily play in, though they have added an LBS type feature as of late. Rubber necking our way through life and content not to get involved. But let me cut to the chase.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

MAY 13, 2022

According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. You can look no further than the explosion of video.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 3, 2011

Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. We dig 3D, we like our content packaged. Awhile back, Alex Iskold wrote about a conversation he had with a friend about his son, he mentioned that his son accesses the web through YouTube.

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

DECEMBER 14, 2011

Some type of lead generation. Content creation. Remember when websites were stuffed with content because marketers and webmasters thought that’s what we wanted? Whether you’re a click and mortar or a web based only company, either or requires more than just a cursory amount of effort revolved around driving traffic.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JANUARY 31, 2024

It’s Always Going to be About Content. Till the cows come home, it’s always going to revolve around content frequency, freshness, and the types of content that are created. What is the desired outcome that you want from that content piece? Do they engage with the content? Let me just say.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

JANUARY 21, 2011

Did you know that when you go to Google’s search page and type in, “How do I use…” that one of the first results that show up in the search drop down box is, “How do I use Twitter and Facebook?” Thus the types of usage, consumers, and networks that abound are as diverse as the people that live in one square block in SoHo.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JULY 26, 2010

I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. I worry that our expectations keep rising not only in waiting for the next big thing, or the next great connection, or great business deal, but also for the type of content we consume.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

OCTOBER 12, 2010

As soon as people got wind of the new logo, and when I say wind, I mean a viral, ebola, swine flu type. UGC (user generated content) can, in some cases will, bring the big brands to their knees. The logo wasn’t the problem. It never was. We identify with this… So here’s what happened. They went off.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content. Share content. Upload an audio podcast.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

FEBRUARY 23, 2010

Now with peer reviews and endless product content the real-time web is heavily influencing consumer preferences that continue to change with increased velocity. Ken manages the social media duties for Ernst & Young where he develops these types of solutions for their respective clients.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

DECEMBER 3, 2010

18) This pretty sweet image tagging tool from Tangelo was another one of those “this is cool but will people use it type of applications&#. As we hurdle into 2011, first, I want to thank those who made the content that I consumed and you consumed in 2010, but now it’s time to start thinking in a more altruistic, giving way.

Sites 235

Sites Social Media Tools Storify 235