Akamai Marketing

DECEMBER 22, 2011

Content, Content, Video: Creating content will continue to be a considerable aspect of a social media program. We’ll see more and more video as the content type of choice. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Review 142

Review Company Klout Policies 142

Akamai Marketing

MAY 19, 2015

Puzzles and quizzes are intriguing to these people, but they get bored easily, so make sure the content matches the intelligence level. It’s also easy to identify these people based on where they go because events like TED and TEDX inherently draw early adopter personality types.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

MARCH 24, 2011

Before going to step 4, ask yourself “what type information did I most like seeing from people?&# The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. Do this for a week. 4) Now, with these accounts, continue to use them as your personal testing ground.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

AUGUST 9, 2011

When your building content, you’ve got to remember not to be blinded by the demographics. What to Consider When Building Content. The same is true of content. If you’re building content you should build it to attract the kind of people you want to do business with. Guess what? Dress for the customer you want.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

MARCH 1, 2011

I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. What I wish could be improved: Export List : I wish the lists of “unfollows&# could be exported to a spreadsheet that showed the day and time of the unfollow. That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160