Waxing UnLyrical

JUNE 7, 2018

Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. Guest Post by Lukas Treu. Just not our basics.

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Content Consultant Study Blogger 160

Waxing UnLyrical

MARCH 5, 2014

From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Leverage content for causes.

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Content Wikimedia Diagrams Community building 262

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

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Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 4, 2014

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Here they are: 1. Gamification.

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Content UGC Community building Hotels 253

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

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Content Study Flickr Advertising 256

Waxing UnLyrical

JUNE 22, 2015

Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? ” 5. ” 5.

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Content Consultant Flickr Publishing 100

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs. Have a content plan. A2-2: Truly effective content isn’t cheap and it isn’t easy.

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Content Comparison Banking Consultant 100

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

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Content Consultant Flickr Trends 100

Waxing UnLyrical

JUNE 29, 2015

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Have you experienced an email content strategy that was out of this world? Here are some ideas. ” 3. .”

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Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. A1 I’m a marketer.

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Content Journal Adwords Consultant 100

Waxing UnLyrical

JULY 31, 2015

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. 5 Tips You Should Be Leveraging for Event-Based Content Creation. ” 3.

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Content Consultant Small Business Eventful 100

Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

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Strategy Content Consultant LinkedIn 100

Waxing UnLyrical

AUGUST 28, 2015

Can you see where the math in this great piece of visual content is? Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” If yes, please do leave a comment below.

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Content Flickr Consultant Study 100

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love? So you put it together.

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Communities Content Marketing Community building 100

Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. The content is primarily New Jersey-focused. Well: If I like their content, I might refer them to someone who might indeed hire them. This is a classic case of being let down by content marketing.

Content 100

Content Marketing Consultant LinkedIn 100

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? So how do you now measure the validity of this content?

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Content Metrics Lurker System 100

Waxing UnLyrical

JUNE 11, 2021

Now, the FDA doesn’t usually get a ton of engagement with its social content. I’d say if it gets 10+ retweets and 0 haters on Twitter, it’s having a good day (an observation based solely on an informal scan of its Twitter profile). But until Kristy mentioned it, I literally had NO idea.

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Upcoming News Consultant Hosting 251

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

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Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content 100

Content Committee Marketing Consultant 100

Waxing UnLyrical

AUGUST 28, 2018

Use quotes, articles or other forms of creative content from your chosen leader as a narrative device to draw readers into their passion for solving the problem for your target audience. You can read more of her musings at elenabosch.com and then connect with her on LinkedIn or Twitter.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

APRIL 9, 2020

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” But if your competitor is delivering essentially the same quality of content, but is doing so in a much more entertaining way, where do you think they’ll be during Round 3?

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Eventful How To Energy Training 334

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

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Content Marketing Research Survey 20

Waxing UnLyrical

JUNE 24, 2019

Think about what inspires them to share content. Their audience is more likely to be engaged around the content they share. The stories of the micro influencer sharing content more often and with better skill than the “big names” for the same campaign are many. Think beyond just a few tweets and create “hero” content.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

APRIL 23, 2013

Twitter and Facebook both contain plenty of fake followers. Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Twitter Google+ LinkedIn 5 Ways Social Media is Used to Mislead or Misinform.

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Social Media Meme Flickr News 266

Waxing UnLyrical

JUNE 27, 2014

You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. I decamped from Twitter several months ago when the pace of it felt simply overwhelming. I’d rather play with Suzy Q.,

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Social Media Curation Community building Consultant 189

Waxing UnLyrical

SEPTEMBER 18, 2013

The content you create and the leads you nurture will keep your event alive well after its end date. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Take photos and if you generate enough tips and insight, package the content together into a kit.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

NOVEMBER 11, 2016

Can you… Create excellent, valuable content for your blog. The one thing I try to do every day is create useful content for you. Sometimes you see it right away – like when I send you an email – sometimes you see it in a webinar, or on a Twitter chat, or whatever. Your one thing. … and so on …?

Exercises 199

Exercises Banking Consultant Training 199

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. ” which just ended and people LOVED).

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Course Module Training Banking 168

Waxing UnLyrical

AUGUST 11, 2014

Content Curation: 3 New Tools To Discover & Share Content. Why: Do you keep headingto the same few content sources, over and over again, looking for inspiration? Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets. Resources Shonali Burke Weekly Roundup content curation secrets storytelling'

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Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

JUNE 21, 2017

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. But we’re back in July with a really cool duo of high profile editors from major media outlets, who’ll be “talking” about how they measure the success of their content initiatives.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

DECEMBER 20, 2012

And I post great content, and often. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. It’s very easy to post some decent content twice a day.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. PR pros generally focus on the written word, but with content creation, images are now a major component of what we are producing. Guest Post by Jen Zingsheim Phillips. abxindex #measurepr.

Research 193

Research Advertising Questions Communities 193

Waxing UnLyrical

JULY 17, 2013

To make it as easy as possible, here it is in steps: #1: Get Hootsuite and Twitter set up. #2: 3: Live out the rest of your life and let Twitter do the rest. Combine that with true social media outlets such as Twitter, Facebook and WordPress blogs with comments enabled and what have you got? Tweeting after death.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

JULY 18, 2019

Her content had more than 39,000 views and more than two million engagements. We also request one round of approval before the content is posted publicly. channel and content optimization, and diversity and reach across audiences. Connect with Lauren on LinkedIn or Twitter.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

APRIL 9, 2013

I know that anytime I meet someone new I should ask for their Twitter handle. Erin taught me that good content isn’t stagnant. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. Twitter Google+ LinkedIn Things I Learned From Erin Feldman.

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Exercises Flickr Consultant Meeting 244