Harp Interactive

NOVEMBER 23, 2009

They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time. The symptoms include: Inability to actively engage others on Twitter. Slow to tweet, with lack of interesting content. So what exactly does SMCP look like? 50% had fewer than 500 followers.

Social Media 237

Social Media Statistics Resources Study 237

Harp Interactive

JUNE 16, 2010

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Take Advantage of Second Tier Sites.

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Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

FEBRUARY 17, 2010

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Just sign in with Twitter or Facebook and begin to share content. I’ve recently discovered Amplify.com.

Resources 282

Resources Features Bookmarklet URL 282

Harp Interactive

MAY 25, 2010

We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Monitor for Content to Share. Use the information you find via monitoring to share with others (think Twitter, Facebook, YouTube, SlideShare, Amplify, Delicious, etc.)

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

OCTOBER 27, 2009

If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. The shareability of your message makes it viral and extends the reach of your message beyond your own Twitter followers. Personalizing your Twitter messages builds a connection between you and your followers.

Tips 307

Tips URL Small Business Twitter 307

Harp Interactive

JANUARY 12, 2010

The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. Twitter Search. They are no longer content with being your target audience; they are increasingly moving into a role of partners in creating your brand’s external communication! Blogdigger.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

MAY 18, 2010

That type of insight is exactly what blog posts, Twitter, Facebook and other social media provide them with: reviews and information from other social media users that customers consider more credible than an advertisements by advertisers! Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

FEBRUARY 23, 2010

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Submitting to local business directories with Geo-optimized content: Top Local Search Engines, such as Google Maps , Yahoo! Local , and MSN’s Live Local.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. If your brand isn’t utilizing any of the tools that enables user generated content, reviews, ratings or testimonials, you may be missing out on the power of the online nod.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

MARCH 9, 2010

Explain the rights of individuals and policy of the company to delete posts, preview content and moderate comments. Companies should include a disclaimer about individual’s view points and that it does not represent the company. Set forth policy on disclosure by employees that they work for the company.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

OCTOBER 9, 2009

Check out Twitter as a way to show a company’s personality. Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Don’t fabricate this). They still work remarkably well.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

APRIL 13, 2010

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. Don’t forget to tweet about your poll to encourage your Twitter following to join your Fan Page.

Facebook 264

Facebook Applications Publishing Microsoft 264

Harp Interactive

JULY 13, 2010

Approach all the websites that are pointing to this website for a backlink (granted it is easier said than done, but you can always create custom content catering to the audience of that website and improve the chances of acquiring the backlink). Create Twitter and Facebook accounts/pages with keyword rich profiles.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

JANUARY 12, 2011

The data you upload and share is inherently personal to you, your brand and your business.though you don't actually own the information. It all lives on the "cloud," and if any of those services were to crash, you could lose everything you've ever contributed to the communities.

Resources 280

Resources Social Media Communities Data 280

Harp Interactive

NOVEMBER 2, 2010

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. This type of content is also ideal for going viral! Repurpose it for creating content to feed all the social media channels.

Press Release 219

Press Release Communities Badge Real Estate 219