Debbie Weil
DECEMBER 21, 2011
That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. Who recommended the book to you? That counts for a lot. You tend to trust recommendations from friends who are discerning and on top of what's new.
Debbie Weil
AUGUST 22, 2011
The updated digital edition (with a new preface, a new section on Twitter and much more) is now available on Amazon Kindle. My friend Ann Handley , now chief content officer of MarketingProfs , was the editor. A lot of water under the bridge since then, including 9/11, which happened only a few weeks later.
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Debbie Weil
AUGUST 22, 2011
The updated digital edition (with a new preface, a new section on Twitter and much more) is now available on Amazon Kindle. My friend Ann Handley , now chief content officer of MarketingProfs , was the editor. A lot of water under the bridge since then, including 9/11, which happened only a few weeks later.
Debbie Weil
DECEMBER 14, 2011
My premise is that blogs, far from being overshadowed by Facebook or Twitter, are the hub of an effective content marketing strategy. Download The Corporate Blogging Book (Updated Edition) for $0.00. I think you'll like the new preface. The book is updated throughout.
Debbie Weil
NOVEMBER 6, 2010
While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback. If there is sufficient incentive, they will collaborate and even create content for you. The Pepsi Refresh campaign nailed this particular sweet spot.
Debbie Weil
DECEMBER 1, 2010
The familiar red AddThis button is now seen by over 1 billion Web users worldwide and is used by the White House, the Dalai Lama, the British Monarchy and millions of other websites to distribute and track digital content. Facebook and Twitter are just tools, he said. Clearspring was recently named one of 10 D.C. Tuesday Dec.
Debbie Weil
JANUARY 20, 2011
The way Mike and the rest of the team at Social Media Examiner have created buzz around this online conference exemplifies what effective blogging is: great content, presented on a well-designed blog, repeated consistently and spread seamlessly via other social media platforms like Facebook, Twitter and LinkedIn.
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