Dave Fleet

DECEMBER 31, 2011

I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success. Strategic content planning. As organizations increasingly adopt the role of media companies in their online communications, watch for content strategy to receive greater focus in 2012.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

MARCH 8, 2012

Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). Measurement , because you should be watching for spikes in traffic to old content (especially issues/crisis-focused content) and the resulting patterns that emerge.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Implications for business: Pay attention to the content you produce that performs well, and learn from it. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

NOVEMBER 17, 2010

For example, want to remove the ability to launch a personal FB stack and restrict the ability to respond on Twitter stacks – you can now do that. In fact, you can completely pare down the EC you so that it looks and feels more like a desktop widget – just content flowing in without workflow capabilities and so forth.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees. CES can be a content goldmine if you approach it correctly. Go in-depth on your products.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Low-cost content production is gaining traction. Facebook has long since made the switch to put visual content first.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William sees Eqentia becoming a productivity tool for medium and large enterprises.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. People will judge your social media activities in a similar way – by the content of a tweet, a personal support issue, the wording of a comment or the like.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

NOVEMBER 22, 2010

Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. When you publish new content, monitor regularly for reactions and respond to them.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

SEPTEMBER 24, 2010

Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). On one hand the varied content makes for an interesting read that never gets dull. The self-proclaimed “Jedi for social media,” with a big online mouth and an even bigger following, Scott provokes strong reactions from people.

Engagement 387

Engagement Review Marketing Small Business 387

Dave Fleet

DECEMBER 26, 2010

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy – read my review here. The other day I asked my Twitter friends what I should read in 2011. Sh*t My Dad Says by Justin Halpern. When the Headline Is You: An Insider’s Guide to Handling the Media by Jeff Ansell. Start Engaging.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

JULY 12, 2010

NPR content, in magazine format. Twitterific – My favourite Twitter app for the iPad so far. TweetAgora – If you find yourself wanting to filter events out of your Twitter stream, this client is for you. NYT Editors’ Choice – It’s the NYT. NPR – Another great news app. Social Networking.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

APRIL 26, 2011

Why does content have to be purely either “news, offers and the occasional contest&# or “developing a brand’s purpose&# ? Let’s start with the particular post in question. The primary issue here is the false dichotomies that are put forward. Why does everything have to be black and white? Shades of grey.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

JANUARY 21, 2021

from the people involved, to the way we make content from a brand recognizable by its audiences, to the causes that companies align themselves to along the way. In 2017, Starbucks was forced to respond when fake stories originating on 4chan claiming it would give out free frappuccinos to undocumented immigrants in the US spread via Twitter.

Privacy 397

Privacy Eventful Compete Report 397