Social Media Strategery

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Interested in Being at the Tip of the Spear? Be Prepared for…

Social Media Strategery

Development Social Media Interested in Being at the Tip of the Spear? If you’re considering being at the tip of the social media spear within your organization, make sure that you’re prepared…for everything. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

” Social media was going to change the world, and I wanted to be at the tip of the spear. No one talked about social “content.” Other things happened: Conversations gave way to content. Eight years later, I read their book, “The Cluetrain Manifesto.” The organizational hierarchy flattened dramatically.

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

These aren’t trivial questions – people take the time to create a blog post or add content to a wiki because of the promise of emergent collaboration. I start by sending them these eight bullets - Write interesting content. Post your blog entry, wiki content, forum thread, etc. How do I get people to read the blog?

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

Content drives adoption: If people find the content engaging, informative, and useful they will return, if they don’t they are history. There are two parts to this: first, the content must be provided in an interesting manner. Steve Krug has a great book on this topic that has practical tips that really can improve any website.

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The Many Roles of an Internal Community Manager

Social Media Strategery

Get used to people copying and pasting the content off the wiki and into a Word document, turning on track changes, and then sending you the marked-up Word document for you to “take a look at&# before uploading to the wiki. Get ready for a lot more of that feeling.

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

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Keeping Gov 2.0 Fresh

Social Media Strategery

Also, I can appreciate the financial challenges of original content media. From a content perspective, the biggest challenge is living so far from Washington, DC, where much of the open gov & Gov 2.0 It just felt appropriate to separate the brands and content. Here are some tips to duck being the average Joe this year!

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