Sherrilynne Starkie

APRIL 3, 2015

For content marketers it’s difficult to measure the impact a video might have. The goal for the research was to understand how best to measure the effectiveness of video content on Facebook. The study provides a framework for understanding the impact of video content that goes far beyond simple click or views. Source: Facebook.

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Video Content Facebook Study 150

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Tips for Earned Media.

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Fashion News Report Review 409

Sherrilynne Starkie

MAY 22, 2018

If I get stuck on something, there’s a comprehensive help and how-to content including video tutorials. eBooks for Content Marketing. It’s a good, quick overview of how content marketing works and is full of practical tips. He explains the concept of content upgrade. I love Designrr. Have a look.

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eBook How To Overview ROI 207

Sherrilynne Starkie

JANUARY 3, 2019

B2B content marketers New Year’s resolutions for 2019. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. Documenting strategy, less focus on keywords, personalized content are the top three. Content format innovation, Google analytics certification feature too.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

NOVEMBER 26, 2017

This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. Facebook Creators for video content. The new feature is being tested now and should be made available soon.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

MAY 28, 2013

Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content. Top tips for bloggers and brands. Related posts: Facebook and a harmless prank.

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News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

FEBRUARY 23, 2013

Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews. Related posts: Top tips for bloggers and brands. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear. Bloggers are important in PR.

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Blogger Brands Technorati comScore 389

Sherrilynne Starkie

DECEMBER 7, 2013

I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Content marketing: feeling ripped off? That’s when I noticed that someone was following me. And by ‘someone’ I mean it was the Hudson’s Bay Company.

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

AUGUST 20, 2012

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. We provide this group with premium content and a ‘news here first’ service. 10 Easy-To-Digest Small Business Social Media Tips. Related articles.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 11, 2013

She defended herself by saying that she had taken the content from Vintages , the retail magazine of the Liquor Control Board of Ontario (LCBO) and that this publication had been adequately credited. Related stories : Top tips for bloggers and brands. This post originally ran on thornleyfallis.ca. Bloggers important in PR.

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Blogger Journal Review Guidelines 265

Sherrilynne Starkie

DECEMBER 7, 2020

Here’s some year end social media tips. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Images are key in creating engaging content. Social networks are increasingly optimised to promote video content first.

Skills 195

Skills Drupal Diagrams Content 195

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign, outline what you need to get started and provide tips on how to get your first earned media hit!

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News Report Software Badge 404

Sherrilynne Starkie

JANUARY 11, 2018

It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. Despite the surge in images and video content, words still govern search engines.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

APRIL 28, 2014

In short, starting with an outline will improve the story overall, and quality content is what gets shared. What content do they tend to share? Keywords: Help people find your content by using logical keywords and tags. 20 Quick Content Marketing Tips Every Blogger Should Know. The audience: Who are these people?

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How To Exercises Education Engineering 330

Sherrilynne Starkie

MAY 13, 2012

Hat tip: Adverblog. Content marketing is king. This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people. It looks at how we use social media mostly, but also at how we behave at office parties. Are you normal? Related posts: Wikipedia rules the waves. Women in social media.

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Press Release Wikipedia Newsletter Advertising 333

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. In addition, an editorial calendar will improve productivity for the whole content team.

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Content Marketing Curation Template 319

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. There’s a next phase to sharing a link in content curation: take those links and add “what’s my take on this?”

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Curation Findability Journal Collaboration 299