Direct Marketing Observations
OCTOBER 15, 2010
1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.
Direct Marketing Observations
JANUARY 12, 2018
Pro Tip #1: If your org is using social media of any type, you should have some type of social media influencer strategy. Pro Tip #2: You don’t need any tools to do B2B social media marketing effectively. Pro Tip #3: Influence needs to be qualitative not quantitative. Do they share your content? Do they engage?
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Direct Marketing Observations
APRIL 9, 2010
3) I love this deck, The Tipping Points of Social Media. Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. You want to see micropayments in a down n’ dirty fashion? This is it!
Direct Marketing Observations
MARCH 16, 2010
4) Stealing other peoples content was hard work. 6) No one is calling you or responding to your sign up landing page with exclusive offers and social media tips. 15) You hate creating content and no one was coming to the blog. 3) Your social media certification classes didn’t really take off like you thought. Strategy?
Direct Marketing Observations
APRIL 19, 2010
But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content. It’s just the tip of the iceberg in ways that a child can communicate with their peers and others. Share content. Upload an audio podcast. Tweet on Twitter. Share music.
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