Dave Fleet

SEPTEMBER 7, 2011

With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Are you making the most of the static content you post on your channels? Here are four ways to begin to improve your social media content strategy. What type of content works best?

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Social Media Strategy Content Compete 375

Dave Fleet

SEPTEMBER 27, 2011

I thought I’d share some tips I offered the audience there for working with your (or clients’) legal departments, to make the process smoother. .” One of the questions revolved around whether panelists had encountered problems with legal departments when introducing social media initiatives.

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Social Media Tips Proposal Case Study 366

Dave Fleet

MARCH 17, 2011

Tips: Don’t just hang out with people you already know. Content varies in quality. Tips: Plan-out your conference schedule ahead of time, so you don’t have to spend time poring over the conference program and missing out on other opportunities when you’re there.

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Content Conference Flipboard Meeting 323

Dave Fleet

FEBRUARY 28, 2013

Embrace proactiveness – don’t wait for people to come to you; use analytics and insights to drive proactive content to answer questions ahead of time. Check out my related post on tips for scaling customer service ). Content Strategy: How do you stay engaging while driving business results at scale?

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Social Media Communities Overview Forums 393

Dave Fleet

MAY 10, 2010

Right now the content from the pages is pulled from Wikipedia (if available) and from your friends’ updates, so they’re often pretty bare but apparently Facebook plans to enable users to add content in the future. The social network launched roughly 6.5 million of these when they first launched. What do you think?

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Communities Brands Wikipedia Microsoft 419

Dave Fleet

JANUARY 4, 2011

Similarly, the vast majority of work that goes into a social media program will go on behind the scenes – strategy, planning, asset design and development, content planning and production, engagement triage and workflow and so on. The piece the public sees is the tip of the iceberg. Success is in the eye of the owner.

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Social Media Activities Issues Guidelines 402

Dave Fleet

NOVEMBER 22, 2010

When you publish new content, monitor regularly for reactions and respond to them. I’m sure these five shifts in thinking are just the tip of the iceberg. When you ask a question on Twitter, respond to people who reply. When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions.

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CPM Comparison Diagrams Sentiment 413