Facebook Beefing Up Canvas

Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.”

Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.”

The social network said in a Facebook for Business post that Canvas was initially available only for website clicks and website conversions, and it has now been expanded to further objectives including brand awareness and video views.

Facebook also offered a preview of upcoming changes to Canvas, such as templates, the addition of support for 360-degree videos and the ability to link to other Canvas ads.

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