Buzz Marketing for Technology
MAY 28, 2014
The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.
Buzz Marketing for Technology
FEBRUARY 4, 2010
I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
OCTOBER 20, 2009
Everyone seems content to dive right in and start planning their presence on these channels but is missing the point from a marketing perspective. The point is you need to plan the flow of content that will go into these channels. The channels you choose will only be as good as the content you publish with them.
Buzz Marketing for Technology
JUNE 23, 2009
Once you have your presence you will need a strategy for posting updates as frequently as you can with interesting content. Also keep in mind Facebook Pages are indexable so be sure to write your content with good SEO in mind. There are a variety of ways to syndicate content on your Fan page.
Buzz Marketing for Technology
JUNE 27, 2008
I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. The XHTML editor will be the tool for writing the contents, while the content manager will be the tool for distributing those contents among the services of the "cloud".
Buzz Marketing for Technology
JUNE 28, 2008
Content Migration. Content Management (CMS). Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â??
Buzz Marketing for Technology
JUNE 27, 2008
Skip to main content. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.
Expert insights. Personalized for you.
254 
Let's personalize your content