Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

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The Social Media Hat

MARCH 24, 2024

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

Content 164

Content How To Social Media Strategy 164

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

Strategy 116

Strategy Content How To Marketing 116

Webbiquity SMM

JANUARY 24, 2023

While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023. social listening”).

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Advertising Social Media Strategy Authentication 238

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Recruitment content.

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Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. So what’s hot on YouTube in 2022? Live videos.

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Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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Research Report Social Media CPM 257

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. You can increase engagement, conversion rates, and overall satisfaction by delivering relevant content and recommendations to each prospect or customer, driving business growth.

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Research Strategy Influencer Survey 140

Social Media Today

NOVEMBER 24, 2019

Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips.

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Strategy Tips Video Content 218

The Social Media Hat

MARCH 4, 2023

One of the most powerful content marketing strategies to drive growth. The post How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023 appeared first on The Social Media Hat.

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Koka Sexton

OCTOBER 29, 2023

From segmenting customers for personalization, to creating and testing content, our team has been able to help clients unlock growth and double their ROI through data-driven strategy and optimization. The post AI-Driven Content Strategy Optimization appeared first on Koka Sexton.

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Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. What content should you create. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform.

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Strategy Press Release How To Collaboration 130

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same.

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Today

MARCH 13, 2024

Valuable new insights for TikTok creators.

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Strategy Content 186

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. They’ve done this through a mix of behind-the-scenes content, interactive posts, and fan engagement. What makes Netflix’s social media strategy successful? Did you know — Netflix has 223.09 million YouTube: 25.4

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Analysis Social Media Strategy Meme 98

Waxing UnLyrical

JANUARY 11, 2019

If the agency you hired was only hired to write content, how hard would it be to switch them out with another agency? While we could argue that content writing is not a commodity (I don’t believe it is), many executives and bearers of big checkbooks may disagree. In this scenario, do you want to be a content agency?

Strategy 161

Strategy Content Analytics Metrics 161

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

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Strategy Marketing Analysis ROI 78

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Example of progress from social media content strategy.

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Social Media Strategy Content How To 126

Social Media Today

MARCH 13, 2024

Valuable new insights for TikTok creators.

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Strategy Content 170

Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

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Social Media Strategy Content Template 153

Amy Porterfield

DECEMBER 8, 2022

Listen on… A personalized AI chat funnel can drive growth, revenue, and interaction with your audience I know the idea of using an AI chat funnel — AKA a chatbot — as part of your Instagram strategy can be a little intimidating… and maybe even seems a bit impersonal. Afterall, you’ve built your […].

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Instagram Strategy Content How To 120

Koka Sexton

OCTOBER 24, 2023

Navigating the evolving landscape of B2B Content Marketing Strategies, CMOs and VP of Marketing must embrace change and innovation. The post Building an AI Based B2B Content Marketing Strategy. appeared first on Koka Sexton.

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B2B Strategy Content Marketing 52

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. Let’s delve into how Samsung’s marketing strategy works.

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Curation Social Media Strategy Content 52

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

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LinkedIn Strategy Content How To 92

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

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Strategy Marketing Banking Influencer 175

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Having a social media strategy in place can help grow your company. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. Create a Social Media Strategy.

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Small Business Social Media Strategy Marketing 251

Ignite Social Media

JUNE 14, 2023

Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels.

Social Media 112

Social Media Strategy Exercises Retail 112

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? But how to create an effective Instagram marketing strategy? As always, it all starts with content. Instagram Content Ideas for Businesses. And should we even bother?

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Instagram Strategy Marketing Upcoming 217

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Easy: be active on social media. right now).

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Social Media Strategy HootSuite Sentiment 111

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

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Social Media Strategy Hotels Content 112

The Realtime Report

JANUARY 6, 2022

Why Should a Brand Include AI Voice into Their Audio Content Strategy? The voice tech boom is here and is changing the content landscape. Brands that want to stay ahead need to leverage AI Text to Speech convertors to develop the perfect audio content strategy. State of the Content (Y-Axis).

Strategy 91

Strategy Brands Content Authentication 91

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

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Strategy Content Loyalty Marketing 52

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 102

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

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Strategy Sentiment Patterns Marketing 104

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Ignite Social Media

JANUARY 17, 2018

In fact, a lot of thought, time, and work goes into building a plan long before any content is ever posted. Here are three tips to keep in mind when creating a social content strategy from scratch, or refreshing one that already exists, to make sure your hard work works for your brand. Build your brand’s content themes.

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Strategy Content Collaboration Social Media 137