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How social media jobs are evolving (and how you can advance them)

Sprout Social

When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Prior to this day, we would decline posting content deemed “too internal.” Would our global audience appreciate this type of content? Because of this, we continue to post more internal focused content today.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Here are the very best: 1.

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29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. 22% can’t find the time to create content. 16% find it tough to create awesome content. Content is data.