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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

Content 130
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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. With a sports theme, of course. They’re hilarious, light-hearted, and totally relatable.

B2B 93
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How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

Buffer Social

We’ve teamed up with the team at Adobe Spark , an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content. Instagram Stories: 10 ways your business can use Stories (plus 10 free Adobe Spark templates). Use this template. Use this template.

Template 112
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Social media moderation: How to respond to world events

Sprout Social

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. — BBC Sport (@BBCSport) August 1, 2021.

Eventful 114
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4 Brands Embracing Diversity in Their Content

Pixlee

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77
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3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

What makes online content great? The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize content and optimize click-through rates… the Triangle of Relevance. Triangle of Relevance Content Strategy. Business Objective.

Content 141
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Search Trend Optimization for Evergreen Content

Adam Sherk

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. The Hot Searches on Google Trends tend to be dominated by topics like sports, politics and entertainment with frequent breaking news and stories that attract a lot of attention. The Down Side.

Trends 114