10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. This is a level deeper than the majority of more superficial social networks. Interact (e.g.,
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.
25 Ways to Create Shareable Content
Convince & Convert
APRIL 29, 2014
Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. It’s not easy to have consistently fresh content that people want to read and share and shout from the rooftops. That’s why a content development process is essential. 1. Or it could be how Yahoo! This is a very bad idea! Read the comments.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. She was recently named CEO of Yahoo!,
5 Tips for Great Content Curation
APRIL 29, 2012
Jobs Events Try Our New Social News App Welcome to Mashable! Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem.
Get Them Talking, Then Get Called To The Table
SEPTEMBER 25, 2013
I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen , Co-Founder of JD Supra , along with Peggy Heffner of Dechert LLP , and Patrick Baynes of PeopleLinx. Adrian said: “The goal of our content is to become the subject of other peoples’ conversations.”
Blog Authorship: Tools to Keep Your Blog Content Safe from Plagiarists and Duplication
JUNE 13, 2016
If you spend days and nights creating the most outstanding content ever, this post is for you. As a contributing writer, I know all too well how difficult it is to create content that strikes the right chord with editors and readers. Blog Authorship: Keeping Your Blog Content Safe from Plagiarists and Duplication. Plagiarism Detectors Can Find Content Thieves. Bulkping.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. Have an account? Used it?
Facebook is Trampling Other Social Networks
APRIL 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook is Trampling Other Social Networks by Pam Dyer on April 21, 2010 Share Back in March 2008, Facebook was poised to overtake MySpace, but it wasn’t yet the most popular social network in the world. All content on pamorama is licensed under Creative Commons
Mobile Breaks Search. And Your Brand
APRIL 1, 2016
We went from a handful of network television channels ( CBS , ABC , NBC , etc.), to a handful of Web portals ( AOL , Yahoo , etc.), to a handful of social media platforms ( Facebook , Google , Twitter , etc.) to a handful of mobile apps. The saving grace used to be Google and search to dig into the niches and find that more specific kind of content. If your app isn't a daily utility (like banking), and a consumer needs/wants your content, how will they find it? content. content marketing. network television. social media. yahoo.
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. View more presentations from Networked Insights.
This Week in Social Media – 5/29/2013
Social Media Marketing
MAY 29, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Great infographic on the role of social media in disaster response.
A Pinteresting Story
JANUARY 31, 2012
With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). Pinterest creates a mood board or visualization of this content. content. online social networking. social media.
Women Dominate Social Networks | pamorama
AUGUST 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Globally, women demonstrate higher engagement levels with social networking sites than men.
17 Content Marketing Trends to Keep an Eye On
MAY 20, 2014
Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ).
Are Instagram Stories are a Better Home For Content Than Snapchat?
SEPTEMBER 12, 2016
When Instagram unveiled its new Stories platform in early August, the social network made no bones about that the fact that it was inspired by Snapchat’s pioneering feature of the same name. Some social media watchers went even further, calling it a blatant ripoff. Is Instagram now a better place to host content than Snapchat, the originator of the Stories format?
Do You Need A Degree In Digital Marketing And Social Media?
DECEMBER 6, 2012
think I missed out on the social dynamics of being in university, but I never let my lack of formal schooling get in the way of my education. What about digital marketing and social media? Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. If you can't find out information in a general search (on Google , Bing , Yahoo or whatever), leverage your online social networks ( Twitter , Facebook , LinkedIn , tumblr , etc.) to ask those you are connected to.
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content. And you would be surprised what I hear.
Interview with Social Media Manager: Layla Sabourian-Tarwe from Yahoo!
Social Media Citizens
FEBRUARY 14, 2012
Layla Sabourian-Tarwe is Senior Social Media & Online Community Manager at Yahoo! Previously, Layla has been an International Community and Communications Manager at eBay , Community Manager at Logitech and Global Partner Network Community Rep at Oracle. often ask our users what they think about current products, and what they want to see added to Yahoo! Yahoo!/Bing
Yahoo Adds Enhanced News Results to searchmonkey
AUGUST 31, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses and phone numbers, review scores, pricing, etc. Once the markup is added the enhanced results should appear in Yahoo after the content has been crawled again.
11.5 Amazing Content Creation Tools for Becoming a Super Blogger
JUNE 25, 2013
Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Use the dashboard to curate content in real-time. Probably not. Quora.
Pinterest Is No. 4 In Traffic Generation
Small Business Mavericks
SEPTEMBER 28, 2012
Traffic from Bing and Yahoo! reason to consider using Pinterest for your social networking is that your audience is there – or at least a significant amount of your target audience. If the people you are trying to reach are using Pinterest and you have interesting images to pin, then I believe you can make some good use out of the social network service. Make sure there is an audience for the content you are pinning. Social networking is, uhm, networking. Social Media Pinterest social network social networking
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?
Content Curation for Twitter: How To Be a "Thought Leader DJ"
SEPTEMBER 25, 2010
For great social media discussions, follow the conversations on #smchat every Wednesday at 1 pm on Twitter, join the #smchat Ning community , and get the transcripts. Content Curator is a DJ. Ultimately, you hope your followers will enlist their followers to follow you because of your great content. As a Content Curator, you should be entertaining. Whom do you know?
100 Examples of Corporate Social Media Policies
MAY 14, 2011
The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy. Social Media Handbook for Local Red Cross Units.
Content Curation Tips: 6 Places to Find Content to Share on Social Media
SEPTEMBER 19, 2013
75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. Create a Twitter List. Facebook.
How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?
Techipedia: Tamar Weinberg
JANUARY 12, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > How Do You Network on Different Social Sites? How Do You Network on Different Social Sites? It comes with my social media maturity , I suppose. network with other marketers and people in SEO. Answers Yahoo! Period.
Advertisers Embrace Facebook, Other Social Networks
DECEMBER 28, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Advertisers Embrace Facebook, Other Social Networks by Pam Dyer on December 28, 2009 Share Social ad spending will become a higher priority in 2010, with the combination of mobile and social advertising generating more opportunities for advertisers to reach their target markets for branding and engagement. eMarketer forecasts that 2009 ad spending on social networks will surpass $1.2 So social network advertising is set to intersect with other kinds of advertising.
The Billion Dollar Branding Play
MAY 28, 2013
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? After it was announced that Yahoo would be acquiring Tumblr for a little over a billion dollars, the online channels (and traditional media outlets) went crazy in an " Instagram just got bought by Facebook for a billion dollars" kind of way. Others think that this play by Yahoo was to buy a younger demographic, whose only encounter with Yahoo may have happened when they had to use their parent''s computer and opened up a Web browser. The future of Tumblr isn''t Yahoo.
The Internet Could Be Closed For Business
JUNE 12, 2012
Back then, the majority of people still used one of the major ISPs and portals as their destination (think AOL , Yahoo or whatever). If you take a step back and read the classic business book, The Cluetrain Manifesto , you'll note that the authors of that book ( Rick Levine , Christopher Locke , Doc Searls and David Weinberger ), were setting the stage for a world that was open, where markets were truly conversations, and people's content was just as (if not more) relevant than what we were getting from the traditional mass media. digital content. online social network.
Is Social Media Too Good To Be True?
JUNE 5, 2012
Has all of the user-generated content that we see in channels like YouTube degenerated us to the point where the only thing everyone talks about around the water cooler is some moronic video of a poodle on a skateboard? The book, which has been published in seventeen different languages, took a very opposing view of the Internet and the power of social media. Most recently, he released his second book, Digital Vertigo - How Today's Social Revolution Is Dividing, Diminishing and Disorienting Us ( St. online social networks. social media. yahoo.
Enterprise: List of 40 Social Media Staff Guidelines
APRIL 23, 2009
Managing staff who participate in social networks. Not surprising - it goes a long way to protect the company from fallout if/when staff do ignore the social media guidelines in place. . BBC Staff Editorial Guidelines Personal use of Social Networking and other third party websites [link]. IBM’s Social Computing Guidelines [link]. Opera [link].
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Offline and online. Be authentic.
Facebook Catching Up to Google and Yahoo as Your Home on the Web.
FEBRUARY 5, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Catching Up to Google and Yahoo as Your Home on the Web [Chart] by Pam Dyer on February 5, 2010 Share Facebook is bearing down on its rivals, threatening to become U.S. Meanwhile, online rivals like Yahoo, Microsoft, and MySpace are all down. It’s especially ugly for Yahoo. Yahoo which fancies itself as your home on the Internet , has seen time spent on the site slowly decline, despite its big ad campaign. billion for Yahoo. Internet users’ home on the Web.
Yahoo News Syndication: Attribution Links Not SEO-Friendly
JULY 9, 2009
In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs. Instead they point to an internal Yahoo News URL which then has a temporary 302 redirect to the original article. Yahoo is probably using the temporary redirects for tracking, but this practice is interfering with the SEO value of the links.
My Love Affair With Pocket
DECEMBER 24, 2013
Where do you save and read your online content? You would think that with all of this technology and content that we''re constantly creating, publishing and reading, that it would be a whole lot simpler to save, share and consume it. If we go back to the early days of online content, I quickly became enamored with Delicious (which, at the time, was a bookmarking service coupled with an online social network). You could not only save and retrieve content on Delicious, but you could follow friends and see what they were saving. content. yahoo.
Has Search Replaced Bookmarking?
DECEMBER 18, 2010
Is there really a need for online social bookmarking services anymore? There's no denying that I'm a fan of Delicious - the online social bookmarking service (I Blogged about my love for Delicious back in 2007, right here: Why del.icio.us Is Becoming My Default Search Engine For Research ). I was really sad to hear that Yahoo (who bought the company in 2005) may be ditching the service (more that here: Leaked Slide Shows Yahoo Is Killing Delicious & Other Web Apps and here: Yahoo Claims It's Not Killing Delicious ), but not all that surprised. content.
What Social Network Should You Use to Grow Your Business?
FEBRUARY 23, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact What Social Network Should You Use to Grow Your Business? by Pam Dyer on February 23, 2010 Share Where should you go to reach your target market via social media? Read the original post: What Social Network Should You Use to Grow Your Business? It depends on who your customers are.