The Realtime Report

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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Social Media Campaigns Adidas Champs Sports Instagram Instagram video MINI online video social video Starbucks'

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20% Of Apps Are Opened Only Once

The Realtime Report

sports and games apps are the most likely to be abandoned (used only once or twice). social networking and weather apps have the highest retention rate. Social Media Statistics app publishers app retention Localytics mobile app' Does your brand have a dedicated app?

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Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Over the past two years, there have also been various innovative health and fitness apps integrated with major social networks. Such integration has inspired other fitness-based social networks including Fitocracy , Daily Mile , and Traineo. Fitness Fanatics are 62% females and 38% males, according to Flurry.

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

Alternative formats included a dyslexic view, larger font sizes, easy read version (with summaries), daily highlights, and video content. million “likes” on the social network. Most (38) were sports accounts, with two mascot accounts and six Twitter cameras “with personality.”

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